So you want to go viral? While many brands dream of creating the next big splash in social media, most are resigned to the fact that virality is reserved for celebs and big-name brands. But that isn’t the case, and this article I’ll walk you through what makes a post go viral, and how you…
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How exactly does Enhanced CPC (ECPC) work? By the end of this post, you’ll know all the details … and whether it’s a good way to bid on Google Ads (Adwords) for your business. What We’ll Cover: How It Works for Google Ads Smart Bidding versus manual CPC Review a case study example Is it…
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Updated 3/17/2021 Instagram is still the search engine to watch. With over 1 billion monthly active users and no signs of slowing down, it has long been an essential avenue in any marketing strategy. In this post, I’ll go over how the Explore page works and how to own hashtags that will get you noticed….
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If you can master lead generation, your business will thrive. Yet only 32% of B2B marketers have a documented marketing strategy. In this article, I’ll walk you through the key factors to set up a successful B2B lead generation campaign. What We’ll Cover: Define your target audience Develop a strategy Build an effective website…
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This week: Pandora rolls out a new ad format, Facebook dominated the app market in 2019, and YouTube is introducing another policy change. Here’s what happened this week in digital marketing. Pandora Launches Interactive Audio Ads This past week, Pandora announced that it’s testing interactive audio ads. The ads require listeners to verbally agree…
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