How do you get the best results from a PPC strategy? The key is making the most of the tools offered in Google Ads. Yes, pay-per-click advertising is a competitive field – but with the right tools and the right strategy, you can still come out on top. While boosting your clicks and conversions may…
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Looking for more leads on LinkedIn? This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. What You’ll Learn: What LinkedIn lead generation forms are How the forms work The benefits of using lead generation forms How to…
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What is anchor text? It’s the clickable text found in a hyperlink. In this article, I’ll help you gain an understanding of what anchor text is, why it matters, and how to optimize those links for a positive impact on SEO. What You’ll Learn: What anchor text is If it matters for SEO The difference…
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Ready to learn how to do SEO in China? This post covers what you need to know to get started. How would you like to reach an additional billion people with your marketing message? You can do that if you penetrate the great firewall in China. SEO for a Chinese audience is quite a bit…
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Want to build a brand your customer’s trust? Then listen up; I’m about to walk you through way seven ways you can help solidify brand trust– and build a strong customer base in the process. What You’ll Learn: Why is brand trust important Start with a clear value proposition Focus on content Be authentic in…
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