If you’re like most cybernauts, you’ve performed a Google image search countless times in the past. But do you know how Google matches images with keywords? One of the ways it does that is with alt text. If you’re not familiar with alt text, then you’re limiting your reach on Google image search. In fact,…
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The search landscape is evolving faster than ever before and as a content marketer, it’s your job to stay ahead of the curve. Just as a car with no engine leaves you stranded, content with no SEO strategy can’t compete in the digital marketplace. And if you’re bombarding your users with keywords, blogs, and emails…
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First impressions matter. During the initial stages of the customer journey, they’re everything. Think of it as a job interview. How do you turn that first impression into a lasting one? Arrive on time, offer a firm handshake, and prepare your responses in advance, or you won’t get a second chance. When it comes to…
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5xx errors play a more significant role in your SEO performance than you may think. They block crawlers from reaching certain pages, and in some instances, can result in pages being pulled from the index. In other words, if you’re not careful, 5xx errors can seriously hurt your organic rankings. In this article, I’ll define…
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Back in May of 2013, I was astounded to be awarded as a top 1% most viewed profile. This was surprising, considering how many people are on the site. That being said, there were some key strategies, and a little luck, which resulted in my profile getting exposure. In this post, I have broken these…
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