In this last post in the series, we’ll look at how to drive conversions from a blog post. Blog post optimization is a bit different than the other three pages we’ve covered thus far. So, unlike a product page or a traditional landing page where conversions are measured by purchases or trial sign-ups, blog posts…
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In this digital age, all marketing falls under two categories: outbound marketing and inbound marketing. But which is right for your business? Or should you tackle both? In this article, we’ll go over the differences between outbound marketing and inbound marketing. We’ll also explain which strategies work best for your brand. The Difference Between Outbound…
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Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. What You’ll Learn: Introduction to creating remarketing lists How to…
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Facebook algorithm changes are nothing new, but these can be a thorn in the side of businesses who rely on social media to increase brand awareness. In this post, I’ll cover the recent Facebook updates, what they mean for your brand, and how you can keep your content relevant on the channel. What We’ll Cover: The…
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Creating great video content for Instagram is easier than ever. You don’t even need to venture outside of the Instagram app to edit your uploads or jazz ‘em up with some stickers, filters, and overlays. That said, today’s brands face increasing pressure to create something unique that allows them to build a connection with their…
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