If you’ve been paying attention to digital marketing trends, you may have noticed that at some point, people stopped talking about “multichannel marketing” and swapped it out for another buzzword, “omnichannel.” There’s a lot of overlap between omnichannel and multichannel marketing, both strategies target customers on more than one channel and seek to increase the…
Read More
Wondering how much influencer marketing really costs? To answer that, you need to really dive into the scope of the campaign. In this post, I’ll share some tips and guidelines to help you determine what your influencer campaign should be costing you. What We’ll Cover: Is influencer marketing ever free? Factors that influence costs: Social…
Read More
No matter your industry, Twitter can be a powerful tool in helping bring users to your site. A while back I played around with my Twitter marketing strategy and saw a 400% increase in blog traffic! In this article, I’ll show you how I drove more traffic to my website through a Twitter marketing strategy….
Read More
As savvy ecommerce marketers, we’ve all come across those studies that cite email as having the highest ROI of any marketing channel available. In fact, email marketing is hands down the best way for ecommerce businesses to connect with customers and drive sales. In this guide, we’ll walk you through the entire ecommerce email marketing…
Read More
Mobile marketing is a major factor in online success. It’s become critical that brands adapt their mobile marketing strategies to account for most of today’s users. In this article, I’ll explore 25 mobile marketing strategies, as well as provide some examples of brands that are really killing it on this front. Mobile is about as…
Read More
