A week ago, Google rolled out its May 2020 Core update. Although the effects of the algorithm have yet to work their way through the system, we already know quite a bit about it. One SEO professional described the fallout using a single word: “carnage.” Another said it’s “an absolute monster.” Some strategists complained because…
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While we’re constantly uploading, refreshing, and adding content to our websites, it can be easy to overlook some key elements of success. Mainly, do you know how your website is performing? You’ll be surprised to know how many organizations can’t answer this simple question. What We’ll Cover: Evaluating Your Website’s Performance What is First Contentful…
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This week: Google announces another core algorithm update, plus a new Podcast Manager Tool. Twitter adds millions of more users, and high-profile brands are rolling out omnichannel solutions. Here’s what happened this week in digital marketing. Google Rolls out Podcasts Manager Tool This past week, Google introduced Podcasts Manager. It’s a tool that provides…
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We explore the optimal pace of emails for promotions, newsletters, value-added engagement, and other types of email marketing campaigns. What You’ll Learn: The importance of reviewing your competitors Tailor your emails based on your products Segment your email marketing list Let the customer lifecycle dictate email cadence Give your consumers an idea of what to…
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Both Shopify and Yelp announced moves to integrate offline and online operations this week. That’s especially important right now, as virtual commerce often trumps in-person transactions during government-mandated lockdowns. Shopify Let’s start by taking a look at what Shopify is offering. The company rolled out an updated point-of-sale (POS) system that brings orders and payments…
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