Curious about dynamic search ads? You’ve come to right place. In this post, I’ll take you through the in’s and out’s of dynamic search ads, and how to determine if they’re best for your business. What We’ll Cover: What dynamic search ads (DSAs) are How they work The benefits of using DSAs DSA targeting How…
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Here we are nearing the end of the full-blown COVID-19 lockdown for much of the country, but it’s possible that social distancing will become the new normal. In that case, demand for curbside pickup will only increase and Google is on-board. Google Ads Curbside Pickup: An Indicator So what, exactly, is this new feature in Google…
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This guide gives you proven strategies for capturing emails on your website to build a strong email list. While social media and text messaging have grown in popularity over the years, email still reigns supreme, representing the most convenient and profitable communication channel for any business. What You’ll Learn: What is an Email List? Why…
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A week ago, Google rolled out its May 2020 Core update. Although the effects of the algorithm have yet to work their way through the system, we already know quite a bit about it. One SEO professional described the fallout using a single word: “carnage.” Another said it’s “an absolute monster.” Some strategists complained because…
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While we’re constantly uploading, refreshing, and adding content to our websites, it can be easy to overlook some key elements of success. Mainly, do you know how your website is performing? You’ll be surprised to know how many organizations can’t answer this simple question. What We’ll Cover: Evaluating Your Website’s Performance What is First Contentful…
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