In this edition of Marketer of the Week, Ignite Visibility spotlights Fernando Machado, Chief Marketing Officer at Restaurant Brands International. Ignite Visibility applauds the RBI team for its plan to modernize the drive-thru experience by mid-2022. Restaurant Brands International RBI is currently updating drive-thrus at thousands of Burger King, Popeyes, and Tim Hortons locations. The…
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From creativity to pragmatism, today’s marketers need to exhibit a wide variety of traits in order to succeed. But, the road to victory isn’t easily paved. That’s why we’re paying tribute to the most talented up-and-coming marketing professionals who are shaking things up and have forged their own path in the industry. This year, we…
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According to a report by The Information, LinkedIn will launch a new service that allows users to locate and hire freelancers. The service, called LinkedIn Marketplaces, will go live in September. It’s happening according to “two people with direct knowledge of the matter.” In this article, I’ll go over what we know about LinkedIn…
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As data privacy concerns and their corresponding laws continue to roll out, owned channels like email and SMS are taking center stage. Now more than ever, growing your email list is integral to the success of your digital marketing efforts as a whole, and a key driver of success in your email strategy. In…
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In the third quarter of 2020, Amazon’s share of the American Ecommerce market dipped slightly, down half a percentage to 23.1%. Despite that, they still hold nearly a quarter of the U.S. market—and even more abroad—and enjoyed a 39.3% increase in revenue in North America during the same time period. All things considered, Amazon marketing…
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