You want to run a pilot program for a new ad network, but you don’t know how to structure it, how much budget to use, how long to run it or how to present your idea to management. As it turns out, this is a problem many people have run into! Structuring a paid media…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Holton, Marketing Executive at Automation Consultants. Ignite Visibility applauds her and the AC team for the company’s outstanding growth in on- and offline marketing metrics over the past couple of years. For example, under Holton’s watch the company doubled content creation and established…
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This week: another Clubhouse clone, another big name might move against FLoC, and another import option on Microsoft Audience Network. Here’s what happened this week in digital marketing. Microsoft Audience Network Now Offers Facebook Ads Import You probably already know that the Microsoft Audience Network allows you to import campaign details from Google Ads….
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In an effort to support data privacy, Google recently announced that it’s working on a secure way to track users called Federated Learning of Cohorts (FLoC). But it’s not secure enough for everybody in Big Tech. Some folks are writing code to block it. And developers at WordPress have jumped on the #NeverFLoC bandwagon as…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Angela Roeber, Director of Communications at Project Harmony Child Protection Center. Ignite Visibility applauds her and the Project Harmony Child Protection Center team for the organization’s efforts to end child abuse. Project Harmony Child Protection Center Who says all marketers have to be in…
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