Just recently, Google announced new features for ads, including Google Ads Image Extensions and upgrades to visuals within display ads. In this article, I’ll cover the updates in detail. Google Image Extensions How would you like to show a picture alongside your search ad? Soon, you can do that. I say “soon,” because the Google…
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What is a Content Manager? Best Practices of Content Management
A company’s content is its voice. It can affect whether people have a positive or negative view of a brand, their levels of trust, and even whether they notice a brand at all. In 2020, almost every content manager is a digital content manager, and that means processes and skills are changing. Here’s what you…
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How to Do Screen Sharing on Facebook Messenger
Facebook updated its iOS and Android Messenger apps so that users can now share their screens in a one-on-one call or group chat with up to eight participants. The new feature will be rolled out to Messenger Rooms so that people can share screens with dozens of users. In this article, I’ll go over key…
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How Does the TikTok Algorithm Work?
We’ve long known that TikTok personalizes results for individual users, but little was known about the TikTok algorithm. The Chinese social media app recently revealed more about its algorithm in response to calls for transparency. Read on, and I’ll explain how it works and what marketers need to know before launching a TikTok strategy. What…
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Instagram Video Tips: How to Get More Engagement on Your Instagram Videos
It’s not just for Gen Z. This 2020, 87% of online marketers report using video as a marketing tool. At the same time, Instagram boasts 1 billion active monthly users who interact with features like posts, stories, video ads, IGTV and Instagram Live. Knowing Instagram video ads best practices can open your brand up to…
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