We’ve long known that TikTok personalizes results for individual users, but little was known about the TikTok algorithm. The Chinese social media app recently revealed more about its algorithm in response to calls for transparency. Read on, and I’ll explain how it works and what marketers need to know before launching a TikTok strategy. What…
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Instagram Video Tips: How to Get More Engagement on Your Instagram Videos
It’s not just for Gen Z. This 2020, 87% of online marketers report using video as a marketing tool. At the same time, Instagram boasts 1 billion active monthly users who interact with features like posts, stories, video ads, IGTV and Instagram Live. Knowing Instagram video ads best practices can open your brand up to…
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Google Introduces Swirl 3D Ads for Mobile – Ignite Friday
This week: Google Analytics introduces predictive insights, Smart Shopping gets some new features, and not all link building is bad. Here’s what happened this week in digital marketing. Google Adds New Features to Responsive Search Ads Responsive Search Ads (RSAs) now include a couple of new features. For starters, you can add a location…
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Checklist: How to Audit Your Analytics and Ensure Data Integrity
Data drives nearly every critical process in your business. To ensure your organization runs smoothly, you need to run an analytics audit regularly. And since your reporting is only as good as the data you’re collecting, we’ve put together a checklist to help you accurately forecast marketing initiatives and maintain good data integrity. Sessions on…
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Ignite Visibility’s Courageous Marketing Leader Award
Submissions for the Courageous Marketing Leader Award are open now through August 17, 2020. Send in your stories of innovative, creative and game-changing marketers who’ve made a difference this year. We’ll feature our favorite stories on a variety of high-volume platforms for hundreds of thousands of viewers to see. Marketing your business in 2020 is…
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