Come 2021, CLS will be an official ranking factor and Google will start docking URLs with poor scores, as shifty layouts indicate a poor user experience. You’ll want to learn how to monitor this metric and fix potential problems now to avoid losing your position and incoming traffic when there’s more at stake. Below, I’ll…
Read More
Largest Contentful Paint: How to Solve LCP Issues
It’s long been a challenge for web developers and SEOs to measure how quickly the most important on-page elements become visible to users. Largest Contentful Paint (LCP) aims to address this by measuring load times for most important on-page elements. Below, I’ll explain what LCP is, how to track your performance and how to resolve…
Read More
Google Will Shut Down Structured Data Testing Tool
Google is taking its Rich Results Test out of beta. As a result, the company will shut down the structured data testing tool. You can still use the old tool for a little while, but Google recommends you move to the new tool as soon as possible. Here’s what we know about the change. Benefits…
Read More
First Input Delay: How to Solve FID Issues
What is First Input Delay (FID)? How do I resolve FID issues? What We’ll Cover: What is first input delay? How Javascript and overuse of CSS causes this delay Different ways you can track FID How to solve first input delay issues First impressions are everything—especially when it comes to your website That’s why page…
Read More
CHEQ PPC: How It Protects Against Paid Search and Social Click Fraud
Ad fraud prevention firm CHEQ recently expanded its verification solutions to include protection for PPC campaigns with CHEQ PPC. The tool now supports both paid social and paid search advertising. In this article, I’ll go over the new features. The Problem with Click Fraud According to the folks at CHEQ, click fraud is on the…
Read More