March 8th is International Women’s Day – a day dedicated to commemorate the cultural, political, and socioeconomic achievements of women around the world. Even in 2021, women still experience gender roles, stereotypes, and unfair treatment in society and within their workplace. For this installment of Marketer of the Week, Ignite Visibility highlights three women making…
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This week: Twitter goes shopping, SEMRush goes public, and Google goes private. Here’s what happened this week in digital marketing. Google Won’t Replace Cookies With Another Tracking Tech Google won’t continue to track your web activity once it drops support for cookies The company intends to honor user demands for increased privacy in cyberspace….
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Looks like featured snippets could be on the way out. According to a new report by Moz, the number of search engine results pages (SERPs) with featured snippets dropped dramatically in February. Is this the beginning of a trend? In this article, I’ll go over what we know about featured snippets falling away. Featured Snippets…
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I have a lot of fun in my role as Sr. Amazon Strategist with Ignite Visibility. It gives me the chance to learn what it takes for brands of every size to grow in a highly competitive ecommerce landscape. The Amazon IPI is part of that. You’re not alone if you’re wondering, “What is IPI…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Fernando Machado, Chief Marketing Officer at Restaurant Brands International. Ignite Visibility applauds the RBI team for its plan to modernize the drive-thru experience by mid-2022. Restaurant Brands International RBI is currently updating drive-thrus at thousands of Burger King, Popeyes, and Tim Hortons locations. The…
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