This week: Snapchat adds pop to its shop, DuckDuckGo blocks the FLoC, and Pinterest eliminates hate. Here’s what happened this week in digital marketing. DuckDuckGo Says It Will Block Google’s FLoC If you’ve paid attention to this space for more than a few weeks, then you already know about Google’s Federated Learning of Cohorts…
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Google’s algorithms don’t come out of thin air. They’re all designed to improve the searching and browsing experience. As Director of Digital Strategy at Ignite Visibility, it’s up to people like me to respond to every Google SEO update and help clients surpass the status quo. So when it comes to the Google page experience…
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Last year, Google announced that it would block third-party cookies from its popular Chrome browser by 2022. That left marketers wondering what it would replace them with. Earlier this year, Google announced that it would replace third-party cookies with… nothing. The Big G will release no new identifiers that advertisers can use to track conversions….
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Amazon reviews play a major role in your ecommerce performance, whether you like it or not. I’m Marisa Duffy, an Amazon Coordinator at Ignite Visibility—and I know that reviews can make or break your shop. In the age of Fakespot, here’s what to know about Amazon reviews, including what’s changed and how to adapt. Did…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Petra Odak, Chief Marketing Officer at Better Proposals. Ignite Visibility applauds her and the Better Proposals team for an outstanding service that makes it easy to create high-quality business proposals in a jiffy. Better Proposals If ever a company existed that lives up to…
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