In this edition of Marketer of the Week, Ignite Visibility spotlights Marcel Marcondes, Chief Marketing Officer at Anheuser-Busch. Ignite Visibility applauds the Anheuser-Busch team for delivering more than one million cans of emergency drinking water to support winter storm relief efforts in Texas. At the request of the American Red Cross, Anheuser-Busch deployed 25 truckloads…
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This week: WordPress makes it easy to move to HTTPS, Instagram makes it easy to add captions to Stories, and Google makes it easy for you to forget about LSI keywords. Here’s what happened this week in digital marketing. WordPress 5.7 Offers One-Click Conversion to HTTPS If you’re running a WordPress website and still using…
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Marketing can drive even the most seasoned professional up the wall. Addressing customer pain points, choosing appropriate channels for your product, and figuring out the right messaging can be a real challenge. Everywhere you look, social media personalities are pitching an array of products to their followers, facilitating a mutually beneficial relationship between the brand…
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This one is going to shock a lot of SEOs. Google’s John Mueller recently fielded a question about best-practices for anchor texts. During his answer, he took a shot at the concept of latent semantic indexing (LSI). Mueller flat-out said that Google doesn’t recognize LSI. So, once again, it looks like the conventional wisdom is…
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All the marketing you do for your business should serve one goal: your macro, aka, your bottom line. But too often, digital marketing feels like throwing ideas (and time, effort, and money) into the void, hoping that something will give you a decent ROI. It doesn’t have to be this way. You don’t have…
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