At Google’s latest developer conference, Google I/O 2021, they announced some new ways content creators can get more eyes on their videos. This includes two new types of structured data. The latest Google video markup features are clip markup and seek markup. How do you use video clip markup and seek markup for SEO? Let’s…
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Kelly Jacobson, Digital Content Specialist, Schedulicity – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Kelly Jacobson, Digital Content Specialist at Schedulicity. Ignite Visibility applauds her for a history of outstanding accomplishments in digital marketing. Kelly Jacobson Jacobson has been with Schedulicity for a short time. She started just this month. Before that, she spent about 11 months as…
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Is AMP On The Way Out? – Ignite Friday
This week: AMP is on its way out, the page experience ranking signal is on its way in, and Pinterest is on its way up. Here’s what happened this week in digital marketing. Google: Fixing Core Web Vitals Already Boosts Rankings Think you need to wait until next month to see a ranking benefit…
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5 Must-Haves to Run a Profitable Digital Ecommerce Program
5 Must-Haves We Will Cover: Digital Ecommerce Numbers Media Mix Top-Performing Ecommerce Channels Top-Notch Website YouTube Channel As VP of Performance Marketing at Ignite Visibility, I spend my time working to optimize various programs. One of those just so happens to be ecommerce digital marketing. For Ecommerce in particular, I’ve rounded up some practices that…
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How to Increase Online Sales with Multi-Channel Offers
I’m sure you’ve heard the phrase—“don’t put all your eggs in one basket.” While the online world is replete with opportunities, many brands simply rely on one channel to reach prospects. In marketing, that’s a huge no-no, as you could be missing out on huge segments of your audience who could benefit from your…
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