Not all conversions are created equal. When you’re offering subscriptions, you’re playing the long game with your marketing efforts. Your campaigns must suit these longer purchase cycles, and that’s a tricky thing to do. Here’s how to use Facebook subscription lifecycle events to execute and measure a long-term campaign that results in more subscribers. After…
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Solange Jacobs Randolph Reveals Why A Communication Strategy Drives Marketing Success
In this installment of the Ignite Visibility University podcast, I sat down with Solange Jacobs Randolph, Senior Director of Marketing for FMG Suite, to talk about product marketing and product launches. Play The Podcast Now Solange Jacobs Randolph is a marketing expert with more than 20 years of product marketing and corporate communications experience across…
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TikTok Wins in Federal Court – Breaking News
Apple and Google were supposed to remove TikTok from their respective app stores last night. But then a federal judge intervened. Judge Carl Nichols of the United States District Court for the District of Columbia temporarily blocked the Trump administration’s order that banned the availability of the micro video blogging app in the U.S. However,…
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Top Marketing and Advertising Company Ignite Visibility Selected as One of the Best Places to Work in San Diego
Ignite Visibility, a top-rated digital marketing and advertising agency, is pleased to announce their selection as one of the Best Places to Work in San Diego. “We are delighted to be recognized with this important distinction,” says John Lincoln, CEO. “Over the last year, we have focused on our core values and put them at…
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Facebook May Leave Europe Over Data-Sharing Regulations – Ignite Friday
This week: Google opens Ads API to everybody, Facebook might pull out of Europe, and Pinterest has its own version of Stories. Here’s what happened this week in digital marketing. Google Supporters E-Commerce Structured Data If you’re in the e-commerce space, you’ll love this news. Google will soon support a new type of schema.org markup…
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