When an email marketing campaign delivers successful results, it feels like a completed jigsaw puzzle with no missing pieces—but the route there isn’t always seamless. I’m Lauren Rugge, Email Marketing Strategist at Ignite Visibility. Email marketing management isn’t standardized. Some opt for an in-house team while others choose to hire an agency. Which is right for…
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You’ve managed to capture your ideal client with your website, social media, or some other lead magnet. What happens next? How do you ensure that your lead turns into a client? In this blog, I’ll walk you through my personal lead nurturing strategy that has allowed me to become an industry leader and expert…
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In this edition of Marketer of the Week, Ignite Visibility spotlights John Sheldon, Chief Marketing Officer (CMO) at SmileDirectClub. The team at Ignite Visibility applauds Sheldon for his work in expanding SmileDirectClub on a global scale, leading the company’s marketing as it went public and getting the message out about accessible oral care. John Sheldon…
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This week: Microsoft has a new ad format, TikTok has a new video length, and Pinterest has a new policy on weight-loss ads. Here’s what happened this week in digital marketing. Microsoft Advertising Announces Multimedia Ads This past week, Microsoft Advertising announced a new ad format: multimedia ads. The ads combine headlines, images, and…
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The Challenge This California-based computer manufacturer was struggling to bring more organic traffic to their website. The Goals Diagnose fundamental SEO issues, while ensuring effective knowledge share Increase and sustain top-ranking pages and keywords Coordinate PR campaigns for industry-related editorials Improve website authority through technical audits Our Strategies Identify top keywords that have dropped in…
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