In this edition of Marketer of the Week, Ignite Visibility spotlights Devika Mathrani, Chief Marketing Officer for the Consumer Bank division at Wells Fargo. A Long History in Finance Wells Fargo is far from Mathrani’s first venture into finance. She’s worked in the industry since at least 2004. Back then, she served as Director, Statement…
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Google Hit With Third Major Lawsuit – Ignite Friday
This week: Google gives the green light to some keyword-stuffing, Microsoft rolls out another SEO tool for free, and 6-second ads are getting results. Here’s what happened this week in digital marketing. Google and Facebook Under Fire Google and Facebook – the two biggest pillars in online advertising – found themselves on the wrong…
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How to Grow an Event to Over 2 Million With Keith Cunningham
Events haven’t gone anywhere—they’ve just changed a little. And right now, a dedicated strategy for stirring up interest in your events is more critical than ever. As marketing director for Pinnacle Global Network, Keith Cunningham knows how to market an event—virtual or otherwise. Here’s Keith’s advice on how to put on a successful virtual event,…
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Is Keyword Stuffing in Titles Ok for SEO? 2021 Google Advice
Really good news here for digital marketers who like to take shortcuts. Google is on record saying that keyword-rich titles don’t violate its guidelines. So feel free to do some legal keyword-stuffing! The Recent Revelation The welcome news dropped this past week during a Google Search Central SEO live stream. At that virtual meeting, an…
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Brad Hiranaga, Chief Brand Officer, North America at General Mills
In this edition of Marketer of the Week, Ignite Visibility spotlights Brad Hiranaga, Chief Brand Officer, North America at General Mills. Ignite Visibility applauds Hiranaga and the General Mills team for the recent launch of “Sesame Street” cereal. General Mills says that the cereal will be available in January with two flavors: cinnamon and berry….
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