A solid advertising plan requires a strong foundation. You can’t simply throw one together on the fly and expect powerful results. Doing so is ineffective and has the potential to waste lots of money. Instead, your advertising team should begin with the basics and get granular with your planning tactics. To help you get…
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This week, we spotlight Michael Skurla. He’s the Chief Product Officer at Radix IoT. We’d like to congratulate Mike Skurla on his ability to spot trends ahead of time. He developed devices that communicated with each other back in the early 2000s. And he did it long before anyone used the phrase “Internet of Things.”…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Anne Gotay, the Marketing Director at Sotero in Burlington, Massachusetts. Gotay is a strong marketing professional who lives to build strategies from the ground up. She has an impressive track record of building brand awareness and increasing revenue for a variety of companies. Ignite…
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This week, we spotlight Mike Vannucci. He leads the marketing team at Mosaic Group. We’d like to congratulate Mike Vannucci for successfully launching a multi-million dollar TV campaign in 2020. That was during the height of the pandemic, when businesses were struggling. Mike Vannucci Bucks the Trend Last year was a time when companies scaled…
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In order for search engines like Google to know which sites are worth indexing, they use algorithms to weed out content that is not credible or unique. Google does this by crawling a site’s metadata. This data tells search engines what information is on each page so it knows how to index them. In this…
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