So you want to run online ads? It’s about time! Digital ad spending now surpasses TV ad spending, and for good reason! In this post, I’ll walk you through most of your options for online advertising. What We’ll Cover: Online Ads: Paid Ads Google Search Bing Online Ads: Display Google Display Remarketing Mobile Email Video…
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Apple iOS 14 Update Impact on Marketing: Will it Hurt Small Businesses?
Apple software updates aren’t uncommon, but the September 16, 2020 release of the Apple iOS 14 update brought with it some newsworthy changes. Many are wondering about the Apple iOS 14 update’s impact on marketing, and more specifically, its impacts on Facebook marketing. Unfortunately, apps and businesses may be getting the short end of the…
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New Google Ads Insights Pages Takes the Guesswork Out of Search Trends
I’m Ryan Cox, Director of Paid Media here at Ignite Visibility. Google just released a beta version of Google Ads Insights, and I’m ready to dig into how these search trend insights work so advertisers can better understand their data and improve their campaigns. Overview of the New Google Ads Insights Page Insights is the…
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SafeOpt Review: Is It Safe for Your Business?
Whether it’s setting up popup shops or offering free giveaways, companies are consistently looking for new ways to connect with their customers. Email marketing seems to be the method of choice for most brands, with nearly 9 out of every 10 marketers using email to distribute content. However, some organizations are crossing ethical lines to…
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How to Use Microsoft Advertising and LinkedIn Microsoft Ads in 2021
Microsoft Advertising helps companies reach their potential. Through cool tools like the Microsoft Audience Network (MSAN) and Microsoft Advertising LinkedIn integration, you can make 2021 your year of growth. A Word On Our Microsoft Advertising Experts Tess Milligan is a Senior Account Executive at Microsoft Advertising. Lance Wilson is a Senior Account Executive for…
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