In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Grandi-Hill, event marketing manager at Airbase. Ignite applauds Grandi-Hill for her commitment to engaging the internal and external Airbase community. She helps foster togetherness and leads pathways for Airbase clients and the greater professional finance community. Laura Grandi-Hill Laura Grandi-Hill is the Event…
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With features like one-click ordering, Prime shipping, and Amazon wish lists, Amazon is a dream platform for both buyers and sellers. The holiday sales spike only happens once a year. So, you may want to consider reinvesting your earnings from Q4 into Q1 to make the party last longer. When done right, Q4 can end…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Sarah Danzl, Head of Global Communications at Degreed. Ignite Visibility applauds Danzl for her commitment to improving the culture and quality of Degreed—and for her unending commitment to her community. Sarah Danzl Sarah Danzl is passionate about disaster and humanitarian relief, education, health and…
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SEO is a different beast than it was back in the early 2000’s. You need a strategy that accounts for that. In this article, I’ll walk you through a complete on-page SEO checklist. The On-Page SEO Checklist: Research what’s ranking in the SERPS Keyword research Use short, descriptive URLs Use clean title tags How to…
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Are you in e-commerce? The Fulfillment by Amazon (FBA) program allows you to focus on the entrepreneurial part of your business. It eliminates the day-to-day operations that weigh you down. What does “fulfilled by Amazon” mean? FBA means that your inventory has been completely fulfilled by Amazon. Once someone purchases a product, Amazon selects the…
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