This week: Google rolled out another algorithm update, YouTube is releasing Premieres 2.0, and Facebook is testing an Instagram content calendar. Here’s what happened this week in digital marketing. Google’s December Core Update Was a Big One You might have noticed your keywords jumping around a bit lately. That’s because of the Google December 2020…
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Google Dec 2020 Core Update Rolling Out
In case you missed the news, the rollout of the new update started at 1PM on December 3rd. Here’s the announcement from Google: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains…
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How to Build the Perfect 4-Step Advertising Funnel
Ever feel like you’ve put everything you’ve got into the perfect ad, but customers still aren’t calling (or clicking?) You spent hours nailing down the tone, the copy, and pairing it with a creative you think is sure to grab eyes. You publish the ad and wait anxiously for the clicks to come…and get crickets…
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WWW vs. Non-WWW: Which One Is Better for SEO?
Is www or non-www better for SEO? Short answer: In most cases, it doesn’t make a huge difference either way to the search engines. But there’s more to the story. For most people, the www vs. non-www difference doesn’t really mean anything. For SEO specialists and web designers, however, those three additional letters do bear…
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Jason White, Chief Marketing Officer at Curaleaf (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Jason White, Chief Marketing Officer at Curaleaf, a provider of cannabis products. Ignite Visibility applauds White and the Curaleaf team for the growth of the company’s stock price during the past several months. On March 16, Curaleaf’s stock price stood at $2.79 per share….
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