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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

How To Set Up A B2B Instagram Strategy That Converts

By John Lincoln

Need a B2B Instagram strategy? If you’re in the B2B space, you might think that you should focus your social media marketing on LinkedIn and leave Instagram to the kids. Nothing could be further from the truth. Fortunately, there are plenty of great B2B Instagram strategies. Here are some of the best. A B2B Instagram strategy…

8 Ecommerce Optimization Tips To Boost Sales 100%

By John Lincoln

Ecommerce optimization is critical to increase sales. If you know how to implement these tips, you will easily increase sales 100% or more. Ecommerce Optimization Tip 1: Eliminate Options on The Checkout Page Amazon is clearly the king when it comes to ecommerce. Everything about their site is designed to appeal and sell to their…

Twitter Launches New Ad Network, Google Trends Gets a Makeover

By John Lincoln

This week: Facebook launches an influencer marketplace platform, Twitter has a new ad network, and Google Trends gets an update. Here’s what happened this week in digital marketing. Watch The Video Or Read The News Below Twitter Launching New Timeline Ad Network This past week, Twitter announced a new programmatic ad network. It will place…

Tricks To Leverage User-Generated Content For SEO And More

By John Lincoln

I’ll let you in a little secret – your users are a goldmine when it comes to content. Every day, they’re providing it through reviews, comments, photos, and more. Your job? Find out how to use it. In this article, I’ll show you how. Why Use User-Generated Content? Because frankly, a fellow customers word might…

What Marketers Need to Know About GDPR Compliance

By John Lincoln

Do you know about GDPR compliance? Are you ready for it? Those are two very important questions that you should be able to answer if you’re doing any digital marketing to a European audience. That’s because GDPR goes into effect on May 25, 2018. Here’s what you need to know about it. Note: the new…

New Facebook Stories Ads, Bing Gets an Upgrade, and More News From Google

By John Lincoln

This week: Facebook introduces new reporting tools and a Stories ad format, Google shortens its search snippets, and Amazon tests the remarketing waters. Here’s what happened this week in digital marketing. Watch A Video Or Read The Stories Below Google Confirms Shortened Search Results Snippets After a largely popular move to increase the length of…

All The New Facebook Ad Updates You Should Know (2018)

By John Lincoln

There’s a lot of news coming from Facebook as of late. And if you happen to use the platform for advertising, you’ll want to pay attention. Here’s what you need to know about Facebook’s latest ad updates, policies, and features. New Ad Type: Dynamic Creative Facebook Ads The next step in ad evolution is here…

Highlights from the Google I/O Conference 2018: What You Need to Know

By John Lincoln

Google just wrapped up its biggest conference of the year, and it didn’t dissapoint. Here are the highlights you need to know. Gmail’s Smart Compose Can Autocomplete Emails For all those times you just can’t find the right words, Google’s got your back. One of the tech giant’s bigger announcements was a new updated to…

Facebook and Instagram Announce New Features and Big News From Google

By John Lincoln

This week: Instagram announces new features, Facebook pushes more Live video, and Google unveils responsive search ads, image guidelines, and more. Here’s what happened this week in digital marketing. Watch The Video Recap Or Read More Below Instagram Unveils New Messaging Features for Business Pages Instagram is making it easier for businesses to interact with…

Key Takeaways From Facebook’s F8 Conference

By John Lincoln

We’re fresh off the heels of Facebook’s annual F8 Conference, and the platform left us with some big news. Here’s what you need to know. Watch The Video Or Read More Below It’s been a big year for Facebook. Lately, the platform’s been making all the wrong kind of news, and their efforts at damage…

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