Pay-per-click (PPC) is one of the most powerful digital marketing channels available today. If you get it right, that is. Below I’ll cover fourteen of the most common mistakes made in PPC campaigns, and how your business can avoid these pitfalls. What We’ll Cover: Not understanding the different kinds of PPC campaigns Not having a…
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How to Make Instagram Videos Your Audience Will Love
Want to create Instagram videos that drive engagement, traffic, and maximize ROI? Then don’t miss this guide. In it, we’ll discuss how to make a video on Instagram and cover the different formats which will help get your business strategy on the right track. What We’ll Cover: Instagram video facts & stats Why B2Bs, too,…
8 Effective Ecommerce Strategies To Boost ROI
What We’ll Cover: What is Ecommerce? 8 Ecommerce Strategies to Try Now #1: How to Utilize Personalized Messaging #2: The Power of an Influencer Marketing Campaign #3: Where to Set Up a Media Buy #4: How to Launch a Targeted Ad Campaign #5: Use Sumo to Promote Your Offers #6: Experiment With CRO #7: Scale…
8 Exciting Advertisement Ideas You Can’t Live Without
In need of a few new advertisement ideas? You’ve come to the right place. Below, I’ll go over some of the most exciting new advertisement features and options available today. What We’ll Cover: Life Events in Google Ads In-Market Audiences Google Ad extensions Location Extensions and Store Visits for YouTube Ads Google Optimize Google Surveys…
YouTube SEO – Advanced Strategies Proven To Grow Your Reach
Not seeing the results you want from your YouTube SEO campaigns? Don’t panic – it could all be a matter of optimization. In this article, I’ll take you through the video SEO process I use to optimize all my videos on YouTube. What We’ll Cover: YouTube keyword research tools Optimize your title and thumbnail Optimize…
Is The Biggest Change In The History Of SEO Coming? Podcast With Dixon Jones
Dixon Jones is a true expert in search engine optimization. He’s no stranger to changes in SEO, and he recognizes a fundamental shift happening right now – and it’s one that businesses need to understand if they want to make it to the top. In this podcast with John Lincoln, Dixon Jones discusses what may…
How Does Google Life Events Targeting Work?
Google Ads offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With Google Ads life events targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. In this…
How to Hire the Best Dental Marketing Company
At Ignite, we’re no strangers to dental marketing, and I’ve learned a lot over the years about how to execute a successful dental strategy. So if you’re thinking about hiring a dental marketing company, do yourself a favor and read this first. What We’ll Cover: Should you hire a dental marketing company? Is the company…
How to Optimize for Silent Video and Get More Views
According to a new study by Facebook, silence is golden – at least when it comes to video, that is. In fact, a reported 85% of all video on the platform are watched without sound. As a marketer, this is vital information to take note of. This article will focus on the recent study conducted…
8 Advanced Google AdWords Remarketing Strategies That Work
Not satisfied with lackluster returns on your Google Ads remarketing efforts? If so, then it might be time to take a look at some advanced remarketing strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, I’ll go over some of the most…