Google’s done it again. The search giant has rolled out yet another algorithm update, and marketers around the web are feeling its impact. Here’s what we know so far. Update: November 2019 Confirmed as Local Update The latest in the November 2019 saga is that it’s officially been confirmed as a Google Local Update. This…
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How to Find the Most Effective Twitter Hashtags for Your Campaigns
Still struggling with how to find (and use) Twitter hashtags? I’ve got you covered. In this article, I’ll go over some of the best ways to tap into the power of the trending hashtag—and why you need to take this 2007 concept more seriously going into 2020. What We’ll Cover: How to choose the most…
How To Use Schema To Claim a Spot in the SERP Features
Google’s SERP is constantly changing. Perhaps the biggest shakeup to the scene has been the introduction of SERP features. And as they continue to take up more and more real estate, marketers need to know how to land their content in these features. In this article, I’ll go over some of the ways that you…
6 High ROI Email Templates You Need For Online Marketing
When it comes to customer communication, email templates are a marketer’s best friend. But email isn’t one-size-fits-all, and each one you send should serve a specific purpose. In this article, I’ll go through six digital marketing email templates every business should be sending to better engage their audience. Table of Contents: Email Template #1: The…
What SERP Features Can You Claim in Google?
By now, you likely know that SERP features are a big deal in search engine optimization. But claiming those top spots in the SERPs varies by feature. In this article, I’ll look specifically at those SERP features you’ll need to claim before you’ll be able to rank for them. What We’ll Cover: How to Claim…
Bing Shopping Ads Are Exploding in Popularity (And Freaking Google Out)
Thinking about Bing Shopping Ads? You should be! This article will tell you everything you need to know to be a pro with Bing Shopping. What We’ll Cover: What Bing shoppping ads are Bing shopping ads vs. Google shopping ads Benefits of Bing: Less Competition More flexibility Bing shopping ads flexibility Integrating Bing ads with Google…
SEO Analysis Tools, the Massive List Only the Best Consultants Use
If you’re interested in ranking a website with the major search engines, you’re going to need the assistance of SEO analysis tools. Lucky for you, I’ve compiled an extensive list of the best tools on the market. Watch a video on top SEO tools or read the full article below. There are simply too many…
7 Effective Demand Generation Strategies For Marketing
Are you familiar with demand generation? Whether you’re actively using it in your strategy or not, it’s an important part of finding – and keeping – the right customers. In this article, I’ll go over six effective strategies you should be using for online marketing. What We’ll Cover: What is a Demand Generation Strategy Strategies: Give…
How to Find the Right Google Ads Negative Keywords
Are you using negative keywords? You probably are, even if you don’t know it. But you may not be using them as effectively as possible. In this article, I’ll walk you through a few of my tricks to finding the right negative keywords for your brand. What We’ll Cover: What negative keywords are Types of…
11 Real Estate Marketing Ideas (And Why They’ll Work For You)
Need help with your real estate marketing ideas? You’ve come to the right place. I’m going to teach you some tricks for free. I’ve helped out some of the biggest real estate websites in the world. Here’s what I’ve learned. What We’ll Cover: Enterprise vs. local real estate marketing Start with local SEO Run YouTube…