So you want to go viral? While many brands dream of creating the next big splash in social media, most are resigned to the fact that virality is reserved for celebs and big-name brands. But that isn’t the case, and this article I’ll walk you through what makes a post go viral, and how you…
Search Results for:
Should You Use Enhanced CPC in Your Google Ads (Adwords) Campaigns?
How exactly does Enhanced CPC (ECPC) work? By the end of this post, you’ll know all the details … and whether it’s a good way to bid on Google Ads (Adwords) for your business. What We’ll Cover: How It Works for Google Ads Smart Bidding versus manual CPC Review a case study example Is it…
How to Dominate the Instagram Explore Page Fast!
Updated 3/17/2021 Instagram is still the search engine to watch. With over 1 billion monthly active users and no signs of slowing down, it has long been an essential avenue in any marketing strategy. In this post, I’ll go over how the Explore page works and how to own hashtags that will get you noticed….
How To Effectively Set Up a B2B Lead Generation Campaign
If you can master lead generation, your business will thrive. Yet only 32% of B2B marketers have a documented marketing strategy. In this article, I’ll walk you through the key factors to set up a successful B2B lead generation campaign. What We’ll Cover: Define your target audience Develop a strategy Build an effective website…
Facebook Dominates the App Market – Ignite Friday
This week: Pandora rolls out a new ad format, Facebook dominated the app market in 2019, and YouTube is introducing another policy change. Here’s what happened this week in digital marketing. Pandora Launches Interactive Audio Ads This past week, Pandora announced that it’s testing interactive audio ads. The ads require listeners to verbally agree…
How I Almost Destroyed My YouTube Channel
When working in a fiercely competitive ecosystem like YouTube, making mistakes is inevitable. And although the Ignite Visibility YouTube channel now sees hundreds of thousands of visitors per month, there was a point where I almost completely destroyed it. In this post, I’ll walk you step-by-step through what I did wrong, the lessons I learned…
Google’s BERT Goes Global – Ignite Friday
This week: more good news from the recent holiday weekend. Facebook has some new ad reporting features, and wait until you hear about how Reddit grew this past year. Here’s what happened this week in digital marketing. Advertisers Increased Google Shopping Spend By Almost a Third This Cyber Weekend According to a report by Tinuiti,…
How to Optimize For Google Discover in 2020
Google Discover may be one of the search giant’s newer features, but it relies on many of the time-tested optimization methods marketers have been using for years. Read on to find out what they are. What We’ll Cover: Optimizing for Google Discover: Create a Google My Business account Use semantics to organize your content Create…
Holiday Sales Smash Records – Ignite Friday
This week: holiday sales are already smashing records, chatbots can save you money, and wait until you hear about how well programmatic display ads are performing on social media. Here’s what’s been happening in digital marketing. Cyber Monday Sales Top $9 Billion Cyber Monday sales set a new record this year, surpassing $9 billion….
A New Era Of Voice Search And SEO In 2020 With Nils De Moor
In this episode of Ignite University, John Lincoln and WooRank cofounder Nils De Moor discuss some of the biggest changes in SEO history: voice search, rich results and more. Listen to the Podcast: Listen on Spotify, Apple Podcasts, or Google Podcasts. Full Transcript: John Lincoln: All right, everybody. Welcome to another Ignite visibility…