Since its founding in 2004, Facebook has grown from a tiny start-up to a global powerhouse, amassing 2.5 billion users worldwide. Much of the fuel behind this unprecedented growth has been advertising. And these days, marketers around the world are increasing their spend on Facebook Ads to garner more traffic to their sites. What We’ll…
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Anchor Launches Webinar-to-Podcast Conversion Tool – Ignite Friday
This week: Instagram and Snapchat make gains, Google Ads wants to know who you are, and LinkedIn engagement for work-from-home content soars. Here’s what happened this week in digital marketing. Alphabet 1Q Revenue Tops $40 Billion Alphabet, the parent company of Google, reported first quarter earnings of more than $40 billion this week. YouTube advertising…
What’s the Best Ecommerce Platform in 2020?
The challenge? Finding the best platform for your e-commerce store in a sea of website builders. To help you weigh the pros, cons, and other e-commerce platform variables, I’ve compared five leading platforms. We compare 5 major ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and Wix. What You’ll Learn: What you should look for in…
30 Email Marketing Best Practices for 2020
Email marketing is a dinosaur among digital marketing strategies. There’s a reason email has outlasted social platforms, remained strong after an era of bad practices, and won’t be killed by the latest messaging app. In this guide, I’m going to go over 30 actionable email marketing best practices that will help you drive traffic and…
TikTok Ads: The Ignite How-To Guide
By now, you’ve probably heard of TikTok, even if you’re not quite sure what, exactly, it is. The platform began beta testing in-feed ads last year and in late 2019, released a few new formats like branded lenses and brand takeovers. TikTok’s decision to allow brands to advertise on the platform proves that the youth-oriented…
5 Ways to Verify Your Website With Google Search Console
Google Search Console (previously called Google Webmaster Tools) helps you track search rankings and keep you in-the-know about site errors, security issues, and indexing problems that may impact your website’s search performance. In this post, we will show you how to easily add and verify your site in Google Search Console. Google Site Verification: How to…
The Best Landing Pages: 50 Examples
In this article, I’m going to discuss what makes a good landing page from general best practices to unique features What You’ll Learn: Landing page best practices: The 7-second test High-resolution images Call-to-actions Utilize space below the fold Local landing pages GMB is crucial Customer reviews Local CTAs Location maps Ecommerce landing pages Product specifications…
Omnichannel vs. Multichannel Marketing
If you’ve been paying attention to digital marketing trends, you may have noticed that at some point, people stopped talking about “multichannel marketing” and swapped it out for another buzzword, “omnichannel.” There’s a lot of overlap between omnichannel and multichannel marketing, both strategies target customers on more than one channel and seek to increase the…
How Much Does Social Media Influencer Marketing Cost?
Wondering how much influencer marketing really costs? To answer that, you need to really dive into the scope of the campaign. In this post, I’ll share some tips and guidelines to help you determine what your influencer campaign should be costing you. What We’ll Cover: Is influencer marketing ever free? Factors that influence costs: Social…
Twitter Marketing: Drive More Traffic to Your Website Through Twitter Marketing
No matter your industry, Twitter can be a powerful tool in helping bring users to your site. A while back I played around with my Twitter marketing strategy and saw a 400% increase in blog traffic! In this article, I’ll show you how I drove more traffic to my website through a Twitter marketing strategy….