This week: YouTube has a new metric, Google lets you sell products commission-free, and TikTok will start paying folks to use the platform with its Creator Fund. Here’s what happened this week in digital marketing. Buy on Google Goes Commission-Free Good news if you’re a Google merchant: your margins are about to increase. That’s because…
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How to Write Effective Facebook Ad Copy
“Readers travel fast through this jungle. Your headline should telegraph what you want to say.” What We’ll Cover: 6 Tips for writing effective Facebook ad copy Know your goal Identify your targets Tailor your ad copy Keep the message short Be specific Use A/B testing Great Facebook ad copy examples for all Facebook ad types…
Shopping Cart Abandonment Emails
Picture this—you run a successful ecommerce store, receive plenty of traffic, and regularly send out weekly emails to your customers. You go the whole nine yards and for some reason, they drop out right before completing their purchase. Shopping cart abandonment emails might be just what you need to cover your bases and recapture lost…
How to Measure Brand Lift from Paid Media
Any ol’ marketer can spend a year’s revenue on paid media only to find out it’s done naught for your brand. How do you keep this from happening? By learning how to measure brand lift from paid media so you can make smarter, more tactical marketing decisions. What We’ll Cover: The objective of brand lift…
YouTube Earnings Metrics RPM and CPM: What Are They?
Wanna know how much cash you’re taking to the bank from all YouTube monetization methods? Now, YouTube has a metric for that. Even better: the metric shows you the revenue you’re earning relative to video views. Let’s take a deep dive into the new feature. New YouTube Metric Shows Producers How Much They’re Earning YouTube…
Instagram Reels: The Newest TikTok Competitor is Here – Ignite Friday
This week: Google Search Console lets you analyze performance from the News tab, Hulu sends its self-serve ad platform into beta, and a new WordPress plugin can get you indexed immediately? Here’s what happened this week in digital marketing. Google Delays Mobile-First Rollout Looks like mobile-first indexing is getting an 8-month delay. It was…
How To Use Creative to Gain Market Share (with Oscar Lutteroth)
Ignite Visibility’s new Head of Creative and Interactive Social, Oscar Lutteroth, breaks down just how to use your creative capacities to gain market share. This means improving your creatives, finding holes in the competitive landscape, discovering how big brands do it, and analyzing the changing landscape in 2020. What We’ll Cover: How you can improve…
Click Fraud: Is It Eating Into Your Digital Ad Budget?
It’s hard to imagine that just decades ago, PPC advertising was still in its infancy. While it’s come a long way since 2002, click fraud has become a major cause for concern for many pay-per-click (PPC) practitioners. In this guide, we’ll look at what click fraud is, how to spot it, and how you can…
How to Check Performance in News Search with Google Search Console
Webmasters asked for it. Now they have it. Google updated its popular Search Console tool so that you can now analyze News Search performance. In this article, I’ll cover what we know about the new feature. Google News Search If you’re unfamiliar with news search, you should know that it’s different from the “standard” search….
Google’s New Ad Features: What Are They & How to Use Them
Just recently, Google announced new features for ads, including Google Ads Image Extensions and upgrades to visuals within display ads. In this article, I’ll cover the updates in detail. Google Image Extensions How would you like to show a picture alongside your search ad? Soon, you can do that. I say “soon,” because the Google…