In a recent Lightning Talks video, Google shared five SEO video marketing best-practices. And yes, it’s important to optimize your videos for search engines just like you would optimize written content. But there’s a different way to handle SEO when it comes to videos. Thankfully, Google is here to shed some light on the subject….
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Adrian Tobey, Founder of Groundhogg (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Adrian Tobey, the founder of Groundhogg. Ignite Visibility applauds Tobey and the Groundhogg team for producing an outstanding CRM tool that works well with WordPress. Adrian Tobey Adrian Tobey is the son of entrepreneurs. His parents deployed an Internet marketing training business way back…
Patti Newcomer-Small from FMG Suite on Leadership and Marketing Trends
March is International Women’s Month, a time to celebrate women’s achievements. In this podcast, John Lincoln is joined by Patti Newcomer-Small, who has held numerous leadership positions in various organizations in financial services and tech industries. What We’ll Cover: Patti Newcomer-Small’s Career and Current Role Leadership Insights for Professionals Advice on Customer Interactions How…
Incognito Mode Misunderstanding Causes Google $5B Lawsuit – Ignite Friday
This week: Google may be in hot water, Facebook plays copycat, Twitter will pay you to chat, and resharing could make your wallet fat. Here’s what happened this week in digital marketing. Google to Face $5B Lawsuit Over Incognito Mode A decision was recently handed down from the US District Court in a June 2020…
Ex-Google Employees Announce Neeva: Ad-Free Search Engine – Breaking News
A couple of former Google employees will soon roll out Neeva: an ad-free search engine that might take a bite out of their former employer’s market share. And not only will they offer a search experience without ads, but they’ll also enact strict privacy protections to keep your personal data away from prying eyes. According…
14 Emerging Digital Marketing Trends for 2021
If you want your business to remain competitive in today’s online landscape, you need to adapt to the rapid changes taking place in the digital marketing world. Join Ignite Visibility CEO, John Lincoln, as he runs through the biggest digital marketing trends that are emerging in 2021 so you can stay ahead of the curve….
Marcel Marcondes, CMO at Anheuser-Busch (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Marcel Marcondes, Chief Marketing Officer at Anheuser-Busch. Ignite Visibility applauds the Anheuser-Busch team for delivering more than one million cans of emergency drinking water to support winter storm relief efforts in Texas. At the request of the American Red Cross, Anheuser-Busch deployed 25 truckloads…
Google: Use NoIndex to Remove Pages From the Index – Ignite Friday
This week: WordPress makes it easy to move to HTTPS, Instagram makes it easy to add captions to Stories, and Google makes it easy for you to forget about LSI keywords. Here’s what happened this week in digital marketing. WordPress 5.7 Offers One-Click Conversion to HTTPS If you’re running a WordPress website and still using…
Another SEO Myth Busted: LSI Keywords in SEPRS – Breaking News
This one is going to shock a lot of SEOs. Google’s John Mueller recently fielded a question about best-practices for anchor texts. During his answer, he took a shot at the concept of latent semantic indexing (LSI). Mueller flat-out said that Google doesn’t recognize LSI. So, once again, it looks like the conventional wisdom is…
How Businesses Should Visualize Marketing Data Analytics To Hit Goals
All the marketing you do for your business should serve one goal: your macro, aka, your bottom line. But too often, digital marketing feels like throwing ideas (and time, effort, and money) into the void, hoping that something will give you a decent ROI. It doesn’t have to be this way. You don’t have…