MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Industry News / Adrian Tobey, Founder of Groundhogg (Ignite Marketer of the Week)

Adrian Tobey, Founder of Groundhogg (Ignite Marketer of the Week)

March 22, 2021 By John Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Adrian Tobey, the founder of Groundhogg.

Ignite Visibility applauds Tobey and the Groundhogg team for producing an outstanding CRM tool that works well with WordPress.

Adrian Tobey
Ignite Marketer of the Week – Adrian Tobey

Adrian Tobey

Adrian Tobey is the son of entrepreneurs. His parents deployed an Internet marketing training business way back in 2001. He tagged along to those training sessions and learned quite a bit about marketing during his formative years.

By the age of 16, he worked as an assistant trainer in some of the marketing sessions.

And when he wasn’t training people on how to succeed, he built WordPress sites and integrated CRMs.

At 18, he became an InfusionSoft Certified Partner and Certified Trainer. He used that skill set to produce hundreds of sales funnels for his parents’ clients.

It was during that time that he also built and monetized his first WordPress plugin: Formlift.net. It still sells “form styling” to more than 1,000 InfusionSoft (now Keap) customers.

At the age of 21, he dropped out of college to launch his own venture: Groundhogg.

Groundhogg

Groundhogg might seem like an unusual name for a company. But there’s a good reason for it.

Tobey named the company after the still-famous Bill Murray comedy “Groundhog Day.” In that movie, Murray’s character experiences Groundhog Day (Feb. 2) over and over again in successive days.

In other words: every day was Groundhog Day in that movie.

What does that have to do with Tobey’s company? He realized a long time ago that many business owners were reliving the same day every day.

They were doing the same things over and over again and expecting a different result.

Tobey wants to disrupt that recipe for failure. And he’s got a tool to prove it.

The Plugin

The Groundhogg plugin is a CRM tool designed for WordPress website owners.

If you’re unfamiliar with WordPress, it’s probably because you don’t run a website. WordPress is currently the #1 ranked content management system (CMS) on the planet.

By a country mile.

But one of the coolest things about WordPress isn’t the features that you get right out of the box. It’s that WordPress is designed to work with plugins.

In other words, you can add features to your WordPress website by doing nothing more than downloading a plugin and installing it. You don’t need to know how to code.

There’s a veritable Alexandrian Library of plugins that do everything from improving security on your site to helping you get set up with Accelerated Mobile Pages (AMP).

The Groundhogg plugin adds a CRM (customer relationship management) tool to your WordPress admin console.

Keep in mind: it doesn’t affect the appearance of your website. Instead, it lets you handle CRM-related tasks from the convenience of the same console you use to create website pages.

Why Groundhogg?

Tobey says that modern-day SaaS-based CRM solutions are “too expensive, convoluted, clunky, confusing, and well beyond the grasp of a new business owner or inexperienced marketer.”

CRM shouldn’t be complicated or expensive. Fortunately, Tobey is here to make the lives of marketers easier.

And, better yet, they can use Groundhogg from the convenience of a console that they’ll likely use every day: the WordPress admin console.

But what does the tool do? Quite a bit.

Groundhogg Features

Groundhogg gives you access to the full suite of automation and design tools that you’ll find with modern-day alternatives:

  • Marketing automation – Build customer journeys. Set up triggers and actions to create brand-specific funnels.
  • Email marketing – Use the tool’s drag-and-drop interface with blocks to create slick email messages. Personalize your emails with contact info. Broadcast email messages to subscribers.
  • Reporting – Check the results of your marketing campaigns with helpful analytics. Monitor your funnels. Visualize your data with easy-to-follow charts.
  • Contact management – Segment contacts based on tags. Auto-scrape for profile pictures. View a contact’s history. Add all the custom fields you want.
  • Optin forms – Build responsive opt-in forms to expand your subscriber list.

Additionally, Groundhogg is compliant with GDPR, CASL, and CANSPAM.

Adrian Tobey Groundhogg
Groundhogg’s Milestones – Founder Adrian Tobey

Destined for Continued Success

As of today, Groundhogg boasts more than 2,000 users.

The company was profitable in its second year.

Additionally, more than 1,400 Groundhoggers joined the company’s Facebook group. That points to a level of loyalty among the plugin’s user community.

As for the plugin, it’s got a 5-star rating with more than 90 reviews on the WordPress plugins page. It’s used in more than 35 countries.

Groundhogg also integrates with more than 30 top WordPress plugins, including WooCommerce, Zapier, and Twilio.

Clearly, it’s a quality product and Tobey has done an outstanding job bringing it to market.

I look forward to seeing where he takes the company in the future.

Related Posts

  • Cole Bubenik, Content Marketer at RoundUp App - Ignite Marketer of the Week

    In this edition of Marketer of the Week, Ignite Visibility spotlights Cole Bubenik, content marketer…

  • Lynne Biggar, CMO at Visa (Ignite Marketer of the Week)

    In this edition of Marketer of the Week, Ignite Visibility spotlights Lynne Biggar, Chief Marketing…

  • Darin Dugan, CMO at Jimmy John's (Ignite Marketer of the Week)

    In this edition of Marketer of the Week, Ignite Visibility spotlights Darin Dugan, Chief Marketing…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service