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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

Schema.org Post Hummingbird Article on Search Engine Land

By John Lincoln

When you work in SEO, and really any area of Internet marketing, you need to be ahead of the game. Because of this, we spend a lot of time at Ignite Visibility making sure we are creating 100% white hat services which allow our clients to succeed, and will allow them to succeed for as…

Does it Matter How you Bold for SEO? Strong vs B HTML Tags

By John Lincoln

Sometimes search engine optimization experts get a little weird. They start focusing way too much on the details and often get in endless debates over little things that don’t matter. This actually drives me crazy. Which is why we try to be much more big picture oriented here at Ignite Visibility. That being said, SEO…

Try our Social Media Planner Tool!

By John Lincoln

Social media marketing is nothing without strategy. For this very reason, Ignite Visibility created a very basic tool to help businesses who are new to social media create a plan for their blog, social media updates and contest ideas. Try our social media planner tool now!

Key Google Hummingbird Update Changes, A New World of SEO

By John Lincoln

We are pretty much thrilled with the new Google Hummingbird update. The focus of this new algorithm falls directly into Ignite Visibilitiy’s quality content and high-touch SEO strategy. Things have changed with this new Google update. Here is what you need to know. Google will only value links that are clicked on As a result…

Internet Marketing Changes in September – Hummingbird, Blocked Keywords, Facebook!

By John Lincoln

There were some major updates in September in SEO, AdWords, Analytics and Social Media! Some of the updates include the Google Hummingbird update (and another Penguin Update), Cross Device Conversion Estimated in AdWords, Google blocking all organic keyword data in Google Analytics, Facebook introducing penalties, Facebook changing their contest rules and Pinterest and Instagram launching…

Is Redirecting Users Based on Location Spam for SEO?

By John Lincoln

SEO experts always get a little nervous when considering redirecting users. However, when it comes to geolocation, a user generally wants to go to a page that best fits where they are visiting from. In this video, Matt Cutts, head of Webspam at Google, discussing whether or not redirecting users based location is considered spam…

Pinterest Ads Go Live, Promoted Pins to Rock Social Media Marketing

By John Lincoln

Busy week for social media advertising… Yesterday, Instagram announced that they would be delivering ads and today Pinterest finally pushed their long anticipated ad platform live. Promoted Pins, as they call them, are much like Twitter’s promoted Tweets and Facebook’s Promoted Posts. Each of these services ensures greater visibility for pieces of content on the…

Advertisements Come to Instagram

By John Lincoln

Social advertising is booming. Ignite Visibility has been at the forefront of this revolution over the last year, offering social media advertising as one of our core services. For this reason, we are incredibly excited to see that ads have finally come to Instagram. According to Mashable, “Instagram announced on Thursday that the company will…

Cross Device Conversions in AdWords Get Internet Marketers Excited

By John Lincoln

What happens if a shopper first visits your website on their phone through a search, then checks it out again on their tablet and finally makes a purchase on their PC. Can you track that? Well, with the new cross device conversion tracking in AdWords you most certainly can. There are of course some limitations,…

Google Hummingbird Update to Impact 90% of Searches

By John Lincoln

Google has announced a massive update that will impact approximately 90% of searches. This update is the largest since it switched to Caffeine back in 2010. Exciting! According to Mashable, “Google on Thursday announced a handful of new updates to the company’s search offering, including a major update to Google’s search algorithm that the company…

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