The world is moving towards a simpler, more beautiful and better functioning web. Have you noticed? I sure have. The latest website designs that have been coming out have clear and distinct calls to action, big and beautiful images, better-balanced color schemes, copy that relates to a user just the way we want it to…
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Google Confirms URL Citations Can Help Pages Get Indexed
It is always nice to get confirmation and even further insight on something from Google. Google has been doing this quite a bit recently. Just a few weeks ago they gave us more insight into how analytics works as a ranking factor than ever before. Now they have done it again, having revealed key points…
Facebook Loosens Up on Contest Guidelines
For years, Facebook page admins were not allowed to launch a contest on the page’s wall and solicit Likes or Comments in order to enter. Well, here’s some good news. Those archaic rules are now a thing of the past. Facebook has made a huge shift in how they allow contests to be run and…
Google + Embedded Posts, How to Embed Google + Posts
Facebook launched embedded post and now Google + has added this functionality. Similar to a YouTube video, Google + users can now copy embed code and paste their post right into an article. This will make the post show up in the article. The post will be fully functional, in that it can be +1ed…
SEO Changes in August – Industry Shift Continues – Ignite Visibility
August was yet another big month for changes in search engine optimization. Learn about all the important SEO changes that took place in August from Ignite Visibility President of SEO and Social Media, John E Lincoln. SEO Changes in August
6 Ways Brands Blow it on Social Media
These days, social media is a huge part in a company’s marketing strategy. And if you’re not on social media, you’re missing the boat! Social media is one of the few free tools for marketing that can reach a broad group of people and increases a business’ internet traffic. That being said, while it’s great…
What I’ve Learned from Disavowing More Than 100,000 Links
Disavowing links is tedious work. I have been doing quite a bit of it since the Google Disavow Tool launched back in October 2012. I’ve been fortunate to get some sites re-included, but I’ll be honest, it can be hard for sites with nearly a decade of poor links. I have learned a lot by…
How to Choose Match Type in Google Keyword Planner
The Google External Keyword Tool is now dead. See you later Keyword Tool, we spent a lot of time together… The new kid on the block is the Google Keyword Planner. In this post we will cover how to specify match type in the new Google Keyword Planner Tool. But first, what is match type?…
How to Make sure your Mobile Website is Running Fast – Advanced
Page speed is a factor in search engine optimization. If you have a really slow website, it can hurt you. That is why many people like to host in the cloud, use CDN and make sure all of their page speed optimization is line. If you have a WordPress site you can usually just install…
Why Some SEO Companies are Losing in the New World
If you want to win in any aspect of Internet marketing you need to innovate. This is probably truer in PPC, SEO and social media than most other marketing mediums. If the company you are using does not have a person at the helm that is constantly pushing the boundaries, studying like crazy and implementing…