PageRank is the ranking metric Google originally created to show the value of a webpage. It has been around since 1996 when Larry Page created the term as part of his research project on search engines at Stanford University. PageRank was based on scale of 1 to 10, 10 being the highest and 0 being…
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How to Build a Credible Personal Brand that Shines Online, Part 2
Last week we explored the beginning phase of how to build a credible personal brand that shines online. We explored how to create a personal brand vision, define your target audience, and establish your online presence. And since you’ve been patiently waiting with bated breath, we’ll jump right into Part 2, where we’ll look at…
Industry Experts Reveal Secrets to Building Their Online Business
With 9 out of 10 businesses reporting to have increased their marketing budgets by 47 percent in 2014, most of which consists of digital marketing, an online business has the potential to be extremely lucrative when taking advantage of online marketing. The multi-million dollar marketing industry opens the door to endless global profits. However, with…
Google Panda 4.1 Update Released, Winners, Losers, Information
The Google Panda 4.1 update started rolling out on September 24th. The update was official made public on the 25th. Since the update, we have learned information on winners, losers and the types of websites that won and lost. I will say one thing to start, the update is very new. We do not know…
How to Build a Credible Personal Brand that Shines Online, Part 1
From the green mermaid of Starbucks to the Nike swoosh, we encounter corporate branding on a daily basis, but probably don’t give too much thought to developing our own brand. Branding is obviously important on the business-level, but these days creating your own personal brand is just as important. Building a recognizable and credible personal…
Experts from SEM Rush, Fueled, Reveal 2015 Mobile Predictions
People are moving to mobile in a big way. Most people have smart phones and it is becoming easier and easier to accomplish everything you need to do on a smartphone. Nowadays, a smart phone can do almost everything a desktop can, including online shopping and making purchases. Listen to what these experts think will…
40 Ways to Optimize Your Landing Pages and Skyrocket Your Sales
A landing page, in the world of marketing and advertising, is a standalone web page distinct from your main website that is designed for a single focused objective: to guide visitors to a certain action in order to reach your conversion goal. While there can be many different goals of a landing page, the two…
Google May Now Use Your TV Watching Habits As Ranking Signal
What you watch on TV may now play in as a factor that influences your search results from a given query. Just a couple days ago, on September 16th, Google was granted the patent to use what you watch on TV as another one of their ranking signals (although they have not officially said it…
Netropolitan: Online Country Club or Highway Robbery?
Netroplitan, a new social network that is branding itself as an exclusive online country club for rich people, has announced itself this week. What makes it so exclusive? The membership fee is a smooth 9k to start off, with recurring annual payments of 3k thereafter. The only thing accessible to the general unwashed masses is…
Can You Use Rel Next, Rel Prev, and Rel Canonical on the Same Page?
rel next rel prev is a markup that you can add to the HTML of your website. You use the markup to tell search engines that this is the next page and this is the previous page in a set of pagination. When we say pagination, we mean when content is connected by multiple pages…