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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

What is ILoveVitaly Referral Spam in Google Analytics?

By John Lincoln

The plague of ghost referrals to hit the internet includes a new one– ILoveVitaly. The spam referral is similar to darodar, priceg, blackhatworth, hulfingtonpost.com, and cenoval, creating fake page views that are posted to Google’s tracking services via random tracking IDs to wreak havoc on unsuspecting websites. If you search Google, you’ll find reports of…

2 Mobile Subdomain SEO Mistakes that Could Ruin Everything

By John Lincoln

Mobile SEO… Man, can it be complicated. Especially mobile SEO for a subdomain when you are working with a massive website and you need to map everything together, account for rouge URLs and just generally get it done. I have been doing a lot of this lately, so I wanted to share 2 devastating mobile…

3 Reasons You Should Not use URL Parameter Settings in Webmaster Tools

By John Lincoln

In Google Webmaster Tools, you can do something called set URL parameters. By setting URL parameters, you tell Google what URLs you want in the index and which URLs you want out. The main purpose of this feature is to eliminate duplicate content, which is a big no-no in SEO. In addition, Google states you…

What are Google Updates Pigeon, Panda, Penguin, Hummingbird? – A Simple Video Explanation

By John Lincoln

Google made some very big updates to its algorithms in 2o13 and 2014. 2015 should be no different! Some of the biggest name updates were the Pigeon, Panda, Penguin and Hummingbird updates. In this video, John Lincoln, explains the difference in these algorithm updates. Each update has different types of content or links that it…

The Ultimate Guide to the Google Pigeon Update

By John Lincoln

In July 2014, a local search algorithm update was released, which was dubbed Google Pigeon. Under the algorithm, Google aims to release more useful, accurate, and relevant local search results, which are visible within Google Maps and Google Web search. With local searches attracting 50 percent of mobile users to visit stores, Google Pigeon may…

How to Build a Pinterest Following

By John Lincoln

How to Build a Pinterest Following Alright, you’ve got all of the best Pinterest tools for your business up and running, right? Great. Now is the time to leverage all of that potential marketing power by building a solid and engaged Pinterest following. For the uninitiated, Pinterest now has over 70 million users and over…

Where To Add Your Product Feed To Increase Your eCommerce Sales

By John Lincoln

If your online sales are slipping or you’re not getting that surge that you’ve been expecting, chances are you’re probably not using shopping search engines to their full potential. Maybe you’re not even using them at all! Either way, we’ve got you covered. Adding your product feed to the top shopping search engines, also known…

How to Create Embeddable Infographic Code

By John Lincoln

Infographics were among the hottest and most effective marketing trends in 2014 and will remain an essential marketing practice in 2015. In fact, infographic search volumes have increased on Google by 800 percent in only 2 years. It’s estimated, infographic production increases by 1 percent every day as 40 percent of people respond better to…

Don’t Pin Anything Else Until You Learn About The 9 Best Pinterest Tools For Businesses

By John Lincoln

Pinterest is poised to become one of the most powerful marketing tools of 2015, having already beat out email as the third most popular sharing channel (after Facebook and Twitter). So, if you’ve been letting your Pinterest account sit idle, it’s time to make a resolution to pin smarter in the New Year. But using…

Why Facebook Ads are Now Better Than Google AdWords, Sometimes

By John Lincoln

If you’ve been debating whether to use Facebook Ads or Google AdWords to launch your next marketing campaign, let me help you navigate this confusing decision. I’ve had countless business owners ask me if one platform is better than the other. And while each offers certain advantages, at this point I can say that Facebook…

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