It’s hardly news anymore, but Facebook organic reach statistics are declining for most businesses. From 2012 to 2015 average organic reach dropped as Facebook limited brand page content; in 2012 organic reach of business pages was only about 16 percent, and now it’s only six percent. And maybe this shouldn’t surprise us given Facebook’s financial…
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Growth Hack, Get Rid of your Comments, Promote Social
I have been a writer for Search Engine Land for 5 to 6 years now. A couple week’s ago, I noticed a change on their website that was genius. In addition, as a contributor, I was able to experience the results first hand. I am talking about removing their comment option and putting in place…
Conversion Rate Optimization Tips – My Favorite Strategies by John Lincoln
I have been doing CRO for a long time and was recently named one of the top CRO experts of the year. Well, my business mission is to help others through internet marketing. So I have decided to give you some of my favorite conversion rate optimization strategies and tips in this infographic, for free. Please…
How to Analyze your Old SEO Content and Boost Overall Rankings
One of the most worthwhile ongoing projects for businesses is working on SEO for old content. Although businesses will always need to create great new content, it also pays to ensure that old content works just as hard—and doesn’t hurt your overall SEO strategy. What SEO does for old content Optimizing older content, whether you…
My Top 7 Items for SEO in 2016 – By @johnelincoln
In the world of SEO, things are constantly changing. It’s our job as online marketers to adapt and adjust to these changes. That’s why it’s so important to stay on top of all the latest SEO news and updates, because it’s vital to help us do our jobs correctly. I wanted to take the time…
Why Looking at Total SEO Traffic Is Misleading
Website traffic is a complex thing. I have spent the last decade analyzing it and I can tell you with certainty that most people don’t understand important subtleties in their online traffic. In this post, I want to talk about some of those. Let’s start out with a couple non-SEO related items and then we…
A Deep Look at the Brand New Instagram Ads
Instagram recently announced some exciting new changes to their platform, specifically, they’ve begun rolling out advertisements for brands to use on the app. In this post, we’ll take a look at how these ads work and how you can use them in a variety of ways for your business or brand to get website traffic….
The Best WordPress SEO Plugins for 2024: A Complete Guide
By 2021, WordPress hit a new milestone: It powered 39.5% of the world’s websites, according to Search Engine Journal. This is up from 35% just one year prior. With such a strong hold on the market (Drupal and Squarespace only power 1.5% of websites each), you are likely one of the businesses relying on WordPress…
Instagram Marketing, The Complete Guide – Chapter 3
Chapter 3: Setting Up Your Instagram Marketing Tools In previous chapters, we’ve covered how to get started with Instagram and best-practices for brand-building. In this chapter, we’ll look at tools that will help you become more productive and efficient with your Instagram marketing efforts. The Importance of Tools A brief word about the importance of…
Instagram Marketing, The Complete Guide – Chapter 2
Chapter 2: Creating a Instagram Marketing Content Strategy In Chapter 1 of our Definitive Guide to Instagram, we evaluated Instagram as a social media tool that can be used to promote your brand online. We also looked at how various companies are using Instagram for Internet Marketing purposes and explained how to create and optimize…