There’s no shortage of online resources that will help you improve your conversion rate. However, most of them offer generic advice that applies to websites in general. It’s important that you specifically optimize your site for mobile traffic as well. Fortunately, there are plenty of best-practices for mobile user experience (UX) development that aren’t complicated…
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Webinar: The Most Important SEO Initiatives in 2016
In this Webinar, John Lincoln and Alan Bush give us their top SEO initiatives for planning in 2016. Watch the webinar now. You can also download the presentation and follow along by clicking here. The Most Important SEO Initiatives in 2016
Growth Hacking vs. SEO, What is the Difference Exactly?
Two common buzz phrases that are bandied about within the Internet Marketing community are growth hacking and search engine optimization (SEO). While they’re sometimes used interchangeably, there are distinct differences between the two. In this article, we’ll examine the definitions of both phrases, look at their similarities, and then provide an overview of their differences….
Advanced Guide to e-Commerce Checkout Process Optimization
If your e-commerce website isn’t fully optimized to give customers a painless, user-friendly checkout process, then you’re losing money. It’s that simple. Statistics show that online shopping carts are abandoned more than 2/3 of the time. That’s a lot of lost revenue. Avoid taking hits to your top line growth by staying out of that…
Millennial Marketing, My Research, Tips & Facts for Success
There are currently about 80 million millennials in the United States with a combined purchasing power of $200 billion. If you’re offering products or services that are of interest to them, you’re going to lose market share and a competitive advantage unless you specifically target millennials in your marketing campaigns. Think about it, they are…
Ignite Visibility Welcomes Christopher Pickerel as the Senior Business Development Analyst
Ignite Visibility is thrilled to welcome Christopher Pickerel to our growing team! Christopher joins us as our Senior Business Development Analyst, where his 5 years’ experience in the marketing and advertising world allows him to analyze potential and current clients’ digital assets in order to create and manage their digital marketing and web development strategies….
Google’s RankBrain AI: What It Means for Your SEO
On 10/26/15 Google announced RankBrain, a machine learning artificial intelligence system that helps them serve better search results. Ready to learn about RankBrain and SEO! Let’s do it. Read the ultimate guide to RankBrain (just launched on Ignite Visibility). What is RankBrain? RankBrain is a Google ranking factor as well as an artificial learning machine…
Google Depreciates AJAX SEO Crawling Scheme, How to Deal with It
Google sent massive shock waves through the SEO community the other day, announcing that it was discontinuing AJAX SEO guidelines! Well, not really. We knew it was coming for months… For those of you who don’t know, AJAX is a client-side script that relays information between a server and database without the need for a…
How to Maximize Your Organic Reach on Facebook
It’s hardly news anymore, but Facebook organic reach statistics are declining for most businesses. From 2012 to 2015 average organic reach dropped as Facebook limited brand page content; in 2012 organic reach of business pages was only about 16 percent, and now it’s only six percent. And maybe this shouldn’t surprise us given Facebook’s financial…
Growth Hack, Get Rid of your Comments, Promote Social
I have been a writer for Search Engine Land for 5 to 6 years now. A couple week’s ago, I noticed a change on their website that was genius. In addition, as a contributor, I was able to experience the results first hand. I am talking about removing their comment option and putting in place…