Nicole DiLisio, Ignite Visibility Project Manager, gives us insight into how to rank in Google’s “People Also Asked” searches. By now you have undoubtedly conducted enough Google searches to see the “People Also Ask” (PAA) section. That’s the accordion box that appears just below the featured snippet and includes a series of questions related to…
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Mobile-First and Fred Update | Big Changes at Google
This past week: Reddit is adding a new profile format, Facebook is making life easier for publishers who run ads, and Google will stay mum about the Fred update. Here’s what happened this week in digital marketing. Facebook Adopts Header Bidding to Compete With Google’s Ad Network TL;DR – Facebook is competing with Google and…
How to Get Instagram Followers that Engage with Content
This post is by one of our expert project managers here at Ignite Visibility, Danelle Conlon. She has some great strategies for Instagram follower acquisition and engagement – John Lincoln Instagram is one of the leading platforms for social engagement. In September 2015, Hootsuite reported that Instagram’s follower engagement rate is higher than Facebook and Twitter’s by…
Facebook Hacks and Tips to Grow Your Community
This is the first post by contributor Amanda Webb. If you would like to contribute to Ignite Visibility, apply here. It was October 2008 that I set up my first Facebook business page. They were called fan pages back then and marketing seemed so easy. Today Facebook has changed beyond recognition. Marketing has become harder,…
The Three Rs of Ignite Visibility: Relationships, Responsiveness, Results
At Ignite Visibility our core philosophy of ethically producing quantifiable results for our clients is the bedrock of everything we do. It informs how we approach our interactions with clients, and it supports each client relationship. These philosophies are embedded in what I have coined the three Rs of Ignite Visibility: Relationships, Responsiveness, Results. Together,…
How to Achieve a Lasting Competitive Advantage
Differentiating yourself in a crowded marketplace is the ultimate goal of every business owner, but it’s not something that can be accomplished all at once and then left behind. Like many business processes, it’s an ever-evolving goal that has to be constantly reassessed to suit the current demands of the marketplace. That said, there are…
2015 Social Media Prediction for Taking on the New Year
Another year has zoomed around and 2014 is coming to a close! It has been a year filled with innovative and also tough changes for marketing content on social media. What does the future hold for the ever-important social media field? Here are some of my predictions for 2015: Conversational Tone Sifting – It’s…
How to Use LinkedIn like a Business Marketing Manager
LinkedIn is the most powerful professional social networking platform. It is a favorite among business marketing managers as it’s an indispensable marketing tool, especially when it comes to establishing B2B connections. In this blog, Ignite Visibility Social Media Strategist Alexx Mattox describes LinkedIn’s excellent marketing features, including company pages, ads, and targeted groups, and how to…
Ignite Welcomes Rob Bonham To The Team!
Ignite Visibility is excited to introduce Rob Bonham as the newest member of our fast growing and dynamic team! Rob will serve as our Senior Sales Consultant and brings with him a wealth of digital marketing experience. Rob’s experience as a project manager and analytic skills make him an ideal fit for Ignite’s corporate culture…
John Lincoln Named One of the Top 25 Most Influential CRO Experts in 2014
CRO stands for conversion rate optimization. It is the practice of modifying a website, and the traffic being driven to that website, in order to increase conversion rates. A conversion rate is the rate at which someone accomplished a goal on your website. For example, say you drive 1,000 visitors to a web page a…