At Ignite Visibility our core philosophy of ethically producing quantifiable results for our clients is the bedrock of everything we do. It informs how we approach our interactions with clients, and it supports each client relationship. These philosophies are embedded in what I have coined the three Rs of Ignite Visibility: Relationships, Responsiveness, Results. Together, these three simple yet powerful words define our corporate culture.
The strongest, most productive relationships are founded on trust. Earning and keeping the trust of our clients is critical for us, from the initial contact through the entire sales and implementation processes. We strive for 100% client satisfaction, and we achieve this by creating and fostering mutually beneficial, long-term relationships from your first contact with us.
To me, honesty and integrity is paramount to earning and keeping trust. I absolutely believe that the value of a marketing agency hinges upon making good on promises made during the sales process. Thus, from the outset, we establish realistic expectations for all our clients. We never take on business unless our detailed research, analysis and projections reveal a clear opportunity for success in the form of measurable results.
In practice, this means that we often turn away deals that were a “sure thing” from a sales perspective because we couldn’t give the assurances about campaign success that we consider critical to building a real long-term client relationship. In short, we only take on a new client when we see clear avenues for financial success and we absolutely believe we can achieve results.
We always carefully structure and target campaigns based on the unique combination of industry, business offerings and individual corporate goals that characterize each client’s business. Our commitment to your business will be palpable throughout the relationship. No relationship should be stagnant; we invest our time and effort in cultivating client relationships to keep them healthy and useful. Whether it is our initial meeting or just the next in a series of collaborative meetings, we provide you with expert knowledge and add value with informational takeaways.
Since we hire, train and maintain the best in our industry, the relationships with our clients only grow stronger over time.
Responsiveness is so much more than getting back to people in a timely way. At Ignite, we see it as an expression of our ability to communicate well, recognize and respond to problems, and find and implement solutions. In short, it is a snapshot of our expertise and philosophy.
We communicate thoroughly, clearly and quickly with clients because our goal is to keep every client 100% informed. This means our communication must be high-quality, accessible, personalized and rapid.
Our team of talented, motivated and experienced staff is always responsive in a timely manner. We demonstrate our expertise in every client communication. Therefore, we see each client interaction as an opportunity: we can provide you with the information and action you need while further building trust and proving our worth.
Each team member, including the executive team, is held to the same high standards for communication. Every client has access to every Ignite staff member, including the executive team. Our current employee to client ratio is 2.4 to 1; this low number means you have unlimited access to a dedicated team of specialist all with the available time to be completely responsive to your account. Each account has a minimum of three Ignite employees assigned to it and often as many as six or seven.
We want to reward our clients for coming to us with questions and concerns, no matter what time it is or what the particular issue is. We are always available to our clients. Of course we communicate with clients during standing weekly calls, but we also respond to client inquiries immediately—or as soon as realistically possible.
At the end of the day, without results, the other two Rs are not as impressive. As marketing professionals, growing the businesses of our clients is our primary objective. This means our main focus is to produce measurable results for our clients in the form of profits. ROI is the most important “R.”
This means we don’t shy away from the hard data: we seek it out. Each client relationship is carefully investigated before it begins; this means that our client relationship and campaign will be based on detailed research and honest communication. This way, we are able to establish realistic goals and benchmarks based on your business and its context; we are singularly focused on producing measurable results for each client in the form of profits and predetermined KPIs. We are not afraid to hold ourselves accountable to these predetermined KPIs. Each relationship includes a month-to-month opt-out clause to ensure accountability.
At Ignite we take pride in providing elite service with the most reasonable price structure in the industry. This is at the heart of our ability to create long-term relationships; we have the top client retention rate in the industry based on our proven ability to produce results in the form of ROI.
Being results-driven is great for our performance and even better for our clients. This results-driven approach informs the flexible terms of our agreements which allow us to stay one step ahead of the constantly evolving nature of our industry. At Ignite, contracts are intensive from start to finish so you will never experience a dead period at the end of your contract.
We want you to see the proof of our process and methodology. Examine our case studies to find out why our client retention rate is the highest in the industry. Our industry accolades offer more proof that our approach works for our clients and the community. Ignite Visibility was named the top SEO firm in California and the second best in the nation. We have been featured in magazines like Forbes and Search Engine Land. And you can find multiple members of our executive team teaching Analytics, SEO and PPC courses at UC San Diego.
The Bottom Line
I hope you can see why we take so much pride in our philosophy at Ignite Visibility. The three Rs of Ignite Visibility—Relationships, Responsiveness, Results—shape our entire business and have propelled us to our coveted place as leaders of the Internet marketing industry. We are completely confident that our philosophical underpinnings, coupled with the efforts of our dynamic and talented team, will continue to produce measurable, superlative success.