News 3/11/2024 to 3/15/2024 A ban on TikTok might be coming, there’s a new Core Web Vitals update, and TikTok is celebrating International Women’s Month. Here’s what happened this week in digital marketing news. 1. TikTok Might Be Banned The US House of Representatives voted Wednesday to pass a bill that could lead to a…
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How to Build Your Website’s Brand Authority for SEO in 7 Different Ways
Moz has recently introduced a new metric, Brand Authority, in its Moz Pro SEO tool kit along with the Moz API. While you may be familiar with domain authority and its importance in SEO, the Brand Authority metric is notably different and is worth optimizing separately. In this blog, I’ll tell you all about this…
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How to Use Google Responsive Search Ads to Boost Your Conversions
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? In this article, as Director of Paid Media, I will explain what you need to know about responsive search ads and how you can take advantage of them. What…
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How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
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Celebrating Women’s Day: 10 Tips from Outstanding Female Marketing Leaders
International Women’s Day is more than an opportunity to celebrate the accomplishments of our female leaders and innovators. It’s a key moment to inspire and empower future generations of women, fostering a spirit of perseverance and encouraging them to boldly pursue their dreams and ambitions. In honor of International Women’s Day, I interviewed some of…
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