Generating leads to your website can be very difficult without the right know-how. It can feel a bit like you are trying to open a door by beating your head against it over and over, but it just wont open. That being said, once you set up a mechanism to generate leads to your website continually it can be a big win for your business. In this post, we talk about how Ignite Visibility went from generating zero leads to over 150 per month (and growing) on our website and how you can generate leads online too.
Pay Per Click Leads
Google AdWords and Bing are excellent ways to drive traffic to a website fast. All new websites should start here. It is an easy way to get the traffic going, test the product and find out what works. Once you get a model in place you can ramp up the spend
SEO Core Service Pages
First, create pages for all of your main services. You need to optimize these pages for the keywords you are going after. Make sure these pages are packed full of important information and the best online for the terms. Keep these pages updated frequently, generate natural links to the pages and make sure you have plenty of long tail supporting information on the services. Make sure when people look at your website they can immediately see that you are an expert on these topics.
Go Big on Inbound Marketing for Leads
To support your SEO and grow your traffic, make sure you have an inbound marketing strategy. This includes guides, whitepapers, blog posts, videos and images that all align with longtail terms that support your main pages. For example, want to rank #1 for SEO and draw in traffic for terms that are similar? First create your main page and then use tools like SEM Rush to find similar topics to write on.
You MUST do Email Marketing
Email can be one of the best ways to generate leads and grow a following. First, take a look at the ways you can grow your list. Make sure to add to your numbers over time and engage them frequently. When someone sees you enough, they will eventually request more information from you, refer your someone, link to your (which helps your SEO) or at least have you top of mind during daily life. Sign up for our strategy newsletter for free info on this.
Social Media Ads are the new Thing! And they Work.
Over the last year, we have seen social media advertising take off. It is now one of the best ways to generate leads. Ads on Facebook are incredibly inexpensive and can be very effective if you have correct targeting and messaging. You’ll want to set up a community growth campaign, a promoted post strategy and a PPC Facebook strategy. The result will be new traffic and leads to your website. It might take some time to dial it in, especially if this is the first time you are using tools like the business manager, lookalike audiences and the power editor, but once you set up the right channels and strategy it will pay off.
Pubic Relations and Community Work Drive Business
While you don’t need to be on every TV show and magazine in the industry, it is good to stay relevant. Getting placement in known publications can help you build credibility. This can help conversion rates a great deal. In addition, many of these publications will link to you, which helps your SEO.
Conversion Rate Optimization Squeezes more Leads from your Traffic
CRO is so important. Once you get the traffic to your website, you need to have a great design, compelling copy and calls to action and a secure feel to convert the traffic. Make it is easy for people to use your site and compelling for them to sign up. All the traffic is worthless if you don’t have excellent conversion rate optimization.
Summing up Generating Leads Online
Generating leads on your website takes time and dedication. Ignite Visibility didn’t get to this level over night, but these are some of the main strategies we used to get here. We employ these same lead gen strategies for clients and have seen excellent results.
Sources
- 8 Tips for Adding Public Relations to Your Marketing Mix, Caron Beesley. 3, 8, 2012
- Conversion Rate Optimization, Ignite Visibility. 2014
- One Insanely Actionable Content Marketing Strategy, Neil Patel. 9.15.2014
