Ignite your Inbound Content Marketing
Are you looking to increase links, traffic, social shares and analytic metrics on your website? Inbound marketing may be the answer you are looking for. Ignite Visibility is a San Diego, CA-based Internet marketing company with an inbound content marketing focus. By putting in the time and effort, while also throwing in some innovation, we deliver content that cuts through the clutter and attracts massive interaction online.
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What is Inbound Marketing?
According to Wikipedia, “Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing, which serve to bring customers in closer to the brand, where they want to be.”
By creating items of value on your website, inbound marketing companies attract visitors to your website. This allows you to bring people in, opposed to having to push a message out. TV, radio and magazines are generally thought of as outbound marketing mediums. While in most cases, content marketing, SEO and social media have more of an inbound marketing element.
How is it Different than Just Content Marketing?
Content marketing is really an extension of inbound marketing. In order to attract people to your content, you need to first create the inbound element and then promote it. If that piece of content, whether it be a video, photo or blog post, is quality, it will attract more people.
The Inbound Content Marketing Process
Ignite Visibility inbound marketing experts start the process by first determining the goals of the campaign. Following this, Ignite will formulate KPIs to ensure we have an accurate way to measure the inbound marketing effort. Example KPIs would be rankings for specific keywords, links, social shares, traffic, downloads, time on site, attraction from a specific region and conversions.
Following the launch of the inbound marketing content, Ignite Visibility will put into effect the promotional strategy. This strategy ensures that the content gets exposure and is found. The promotional strategy often includes email newsletters, blog posts, social media, SEO, pay per click and advertising.
After a period of a few weeks, Ignite Visibility reports on the success of the inbound marketing process and then deploys the next piece of content. By continually adding high quality content, Ignite is able to attract more visitors and engagement on the website.
How do Inbound Marketing, SEO and Social Media Interact
Inbound marketing, SEO and social media, all work together. The Ignite Visibility SEO expert will first do a keyword analysis and assignment to determine the keywords, which the inbound content targets. Next, a subject matter expert will create the inbound content needed. Finally, our social media team will promote the content.
- Example Ignite Inbound Marketing Campaign 1 – White Papers
- Example Ignite Inbound Marketing Campaign 2 – Facebook Infographic
- Example Ignite Inbound Marketing Campaign 3 – Mobile Infogrpahic
Get Starting with Inbound Marketing and Content Marketing
Ignite Visibility is a hard-working Internet marketing company based in San Diego. Our inbound marketing services are second to none. Content us today to learn more about our growing business.