Meta Ads allow you to target customers with Facebook Ads, Instagram Ads, and ads clicking to WhatsApp and Messenger. With Meta ads, you can increase your online sales, generate qualified leads, drive engagement, send more traffic to your website or storefront, build awareness, and/or increase app installs. With a reported 3.98 billion active users, Meta…
Search Results for: f
What is a Good Click Through Rate? Average CTRs for 2024
Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this blog, Jason Carleton, Director of SEO, dives into all things CTR, including benchmarks and how to boost yours on social media. What We’ll Cover: What is a…
What You Need to Know About AI-Generated Content for SEO
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we aren’t sure we agree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. In this article, Jonathan Finegold, Ignite Visibility’s…
How to Rank for Local SEO “Near Me” Searches (10 Strategies)
Did you know local and organic searches account for 69% of digital traffic? Those searchers often contain the “near me” tag as searchers seek solutions nearby. In this blog, VP of SEO, Jen Cornwell, will describe what “near me” searches are and how you rank for them. What You’ll Learn What You Need to Know…
Are Meta Advantage+ Shopping Campaigns Right For Your Business?
Using Advantage+ for Meta ads, you can harness the power of automation and machine learning to optimize targeting and get real results. Follow along as Associate Director of Paid Media, Jenna Long, walks you through the best strategies for deploying effective campaigns. What You’ll Learn What Are Advantage+ Shopping Campaigns? Advantage+ Ads vs. Manual Bidding…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
How to Use Lookalike Audiences: A Guide For Paid Media Platforms
Curious about reducing acquisition costs and attracting top-notch leads? Dive into the realm of lookalike audiences with Eric Bodziony, our Senior Director of Paid Media, in our latest blog post! What You’ll Learn What is a Lookalike Audience? How Do Lookalike Audiences Work? Unveiling Your Targeting Options FAQs About Lookalike Audiences My Expert Insight on…
How to Use Google Trends in Your SEO Strategy for 2024
Have you used Google Trends before? Even if you have, you’re probably not familiar with all the ways it can help your marketing strategy. In this blog, our VP of Product and Marketing, Danny Conlon, will explain what it is, how it works, and practical tips on how to use Google Trends to meet your…
Google Responsive Display Ads: Best Practices, Benefits, Ad Specs and More
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. In this blog, our Senior Vice President of Paid Media, Meghan Parsons, will tell you more about this game-changing ad…
What are the SEO Impacts of a Subdomain vs Subdirectory?
Deciding where to host your company blog is a big deal. While you have a few options, Google reveals that your choice will impact your website’s overall SEO. In this blog, Director of SEO, Jason Carleton, will help you find out which one is the best choice for you! What You’ll Learn: What’s the…