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Home / Mobile / Redirect from Search Results to Mobile Site Home Page, Don’t do it!

Redirect from Search Results to Mobile Site Home Page, Don’t do it!

June 6, 2014 By John E Lincoln

In many cases, you will see that a website will redirect users on mobile phone back to mobile websites home page after they click on the non-mobile version of the site in Google search results. Developers and marketers often do this because (1) they feel the home page is better, (2) they do not have a corresponding page, (3) they are lazy or (4) they having not had time to correctly complete the mobile project.

As of June 6, 2014, Google is now dealing with this issue in a slightly different way. While before, the only thing you had to worry about was the user, who often would feel lost and deceived and then bounce. Now, you need to worry about a new warning that is delivered by Google. Here we see an example of the warning.

mobile-search-results-redirect

As you can see, the warning says, “May open websites home page.” It then asks if you want to try anyway or learn more.

This extra step will lower the amount of visitors to the mobile site. There is no question about it. The user will see this and think. Even if I do click on this, I am going to have to find my way to the content I was just looking for through the actual website myself. Who wants to take the time! This will then of course result in the user bouncing and finding another search result. This pogo stick effect of course can lower organic search rankings.

This is a good technical piece of information for all Internet marketers and web developers to know. Make sure to pass it on.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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