News 4/22/2024 to 4/26/2024 This week: a new law banning TikTok has been signed into law, there’s a new study on the most popular ways to discover clothing brands and services, and you can now use AI-based targeting on X. Here’s what happened this week in digital marketing: 1. Is TikTok Really On the Way…
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Conduct a Technical SEO Audit Like a Pro: 40 Factors Affecting Your Ranking
A technical SEO audit will reveal hidden roadblocks that might be hurting your rankings. In this blog, Jen Cornwell, VP of SEO, will describe what technical SEO is and provide you with a list of factors that could be negatively impacting your rankings. What You’ll Learn What is Technical SEO? How Does Technical SEO Work?…
Meta Advertising: Create Your Own Effective Campaigns
Meta Ads allow you to target customers with Facebook Ads, Instagram Ads, and ads clicking to WhatsApp and Messenger. With Meta ads, you can increase your online sales, generate qualified leads, drive engagement, send more traffic to your website or storefront, build awareness, and/or increase app installs. With a reported 3.98 billion active users, Meta…
What is a Good Click Through Rate? Average CTRs for 2024
Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this blog, Jason Carleton, Director of SEO, dives into all things CTR, including benchmarks and how to boost yours on social media. What We’ll Cover: What is a…
What You Need to Know About AI-Generated Content for SEO
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we aren’t sure we agree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. In this article, Jonathan Finegold, Ignite Visibility’s…
What is the Google Display Network? 10 Strategies To Implement Now
Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the Google Display Network? How Does the Google…
2024 Creative Digital Marketing Study Reveals Disruptive Industry Changes
Ignite Visibility is an innovative, full-service digital marketing agency. It’s a part of our mission to bring the latest, most effective strategies to clients, and this often involves conducting research to stay ahead of the curve. Our leaders believe standout creative is the key to differentiating ourselves and our clients from the competition. To better understand…
Are Meta Advantage+ Shopping Campaigns Right For Your Business?
Using Advantage+ for Meta ads, you can harness the power of automation and machine learning to optimize targeting and get real results. Follow along as Associate Director of Paid Media, Jenna Long, walks you through the best strategies for deploying effective campaigns. What You’ll Learn What Are Advantage+ Shopping Campaigns? Advantage+ Ads vs. Manual Bidding…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
How to Use Lookalike Audiences: A Guide For Paid Media Platforms
Curious about reducing acquisition costs and attracting top-notch leads? Dive into the realm of lookalike audiences with Eric Bodziony, our Senior Director of Paid Media, in our latest blog post! What You’ll Learn What is a Lookalike Audience? How Do Lookalike Audiences Work? Unveiling Your Targeting Options FAQs About Lookalike Audiences My Expert Insight on…