Greetings are a standard part of human connection. These interactions matter just as much for businesses as they do in a social context. The first impression is everything as you introduce new or potential customers to your brand. It can either warm them up or turn them off, and if they get nothing from you,…
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Black Friday Advertising – Prep Your Paid Media Campaigns NOW
As you prepare your business for Black Friday and Cyber Monday, there are some things to consider when it comes to PPC advertising. To get your Black Friday advertising where it should be, the following is a comprehensive video and guide that will cover some critical aspects of a successful campaign. Consider this a…
Facebook Business Manager for Multi Location Brands
Are you a business juggling multiple locations and wondering how to effectively manage multiple Facebook pages under one account? Dive into the world of Facebook multi location businesses with this comprehensive guide! We’ll walk you through all the steps to streamline your social media strategy. Here’s What We’ll Cover Who Needs a Facebook Page (&…
8 Reasons You Should be Using TikTok for Your Business
TikTok for Business: 8 Reasons to Try It 1. TikTok Shop 2. Creative Abilities 3. Wide Reach 4. Endless Influencers 5. Repurpose Content 6. High Engagement 7. Budget-Friendly 8. Versatile Ad Formats FAQs – TikTok for Business 1. Use TikTok Shop Before getting into the specific benefits of TikTok for business, let’s look into why…
B2B Email Marketing for 2024: Best Practices, Examples & More
Email remains one of the best marketing tactics for ROI. Businesses see a return of $36 for every $1 spent! It’s hard to beat that kind of value, and B2B email marketing can potentially drive prospects down your marketing funnel. If you deliver value to the inbox, you’ll see results, from acquiring new customers to…
Mastering The Facebook Algorithm: A Business Leader’s Guide
If you want to succeed with your Facebook marketing strategy, you should know about the Facebook algorithm and how it works. Over the years, the Facebook algorithm has undergone some changes that can make it more of a challenge to work with, but the right approach will help you maximize your reach on the platform….
Social Media and SEO: How One Affects the Other
How social media affects SEO has been a big topic of conversation amongst digital marketers for quite some time now. While the answer used to be clear “it doesn’t,” as social media has grown and SEO has evolved, the role of social media in an SEO strategy has also shifted. In this article, we’ll discuss the…
What is Facebook Conversions API & Why Do You Need It?
What is Facebook Conversions API? API stands for application programming interface. With that in mind, the Facebook Conversions API (CAPI) is a type of software that tracks consumer actions that occur off the web. It’s a critical tool for advertisers on the platform. However, you might be unfamiliar with this solution and how to use…
How to Start with Performance Max Campaigns
Navigating the competitive world of B2B marketing requires constant adaptation and leveraging cutting-edge tools. Google Performance Max, a new ad campaign solution, has emerged as a game-changer for businesses looking to optimize their marketing efforts. So in this article, we’ll dissect Performance Max, and uncover the secret sauce that enables it to extend your…
Guide to Google Penalties: How To Identify & Solve
What We’ll Cover: What is a Google Penalty? How to Identify a Manual Action List of Google Penalties What to Do If You Get Hit With a Google Penalty FAQs About Google Penalties What is a Google Penalty? The only true penalty, according to Google, is what’s known as a manual action. This means that…