What We’ll Cover: What is Online Lead Generation? Lead Generation for Paid Ads SEO for Lead Generation Social Media for Online Lead Generation Online Lead Generation for Email Marketing Lead Generation for CRO Creative Services for Lead Generation FAQs on Lead Generation What is Online Lead Generation? Why Is It Important? If you want to…
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Crunching the Numbers: ROMI Formula and Its Impact on Strategy
Return On Marketing Investment: ROMI What is ROMI? ROMI, or return on marketing investment, is a metric used to evaluate the effectiveness and profitability of marketing campaigns or initiatives. It measures the return generated from marketing activities, such as advertising or promotional campaigns, by comparing the revenue generated from the marketing initiative to the cost…
Creating Lower Funnel Marketing Ads: Expert Tips and Tricks
A solid advertising strategy is a great way to reach customers at every stage of the buyer journey. By using the right copy, creative, and offers, you can place the most relevant messages in front of prospects at pivotal moments. The ultimate goal is to propel customers down the funnel. They should move from a…
How to Integrate Digital PR and SEO to Amplify Brand Reach
What You’ll Learn What is Digital PR? Digital PR vs. Traditional PR How Digital PR & SEO Work Together Digital PR & SEO in the News What is Digital PR? Digital PR, or digital public relations, is the practice of using digital channels and online platforms to improve your brand’s reputation, build brand awareness, and foster…
YouTube Shorts: A Comprehensive Guide for Your Brand
What We’ll Cover What Are YouTube Shorts? How to Make a YouTube Short in 4 Steps 5 Unique YouTube Shorts Features How to Upload YouTube Shorts (Mobile vs. Desktop) YouTube Shorts vs. Other Competitor Platforms Pros and Cons of YouTube Shorts 4 Important KPIs to Track Examples of Brands Using YouTube Shorts YouTube Shorts FAQs…
What Is ROPO: Understanding Research Online, Purchase Offline
What We’ll Cover: What is ROPO? Why is it Important? What Businesses Should Invest in ROPO? How to Calculate ROPO Marketing Strategies to Boost Conversions With ROPO ROPO FAQs ROPO: What Is It? ROPO, or “research online purchase offline,” is a game-changer in today’s retail environment, and here’s why it matters. Picture this—99% of consumers…
Why You Need Short-Form Video For Your Marketing Strategy
What You’ll Learn: What Short-Form Video Is The Different Short-Form Video Platforms That Exist Why is Short-Form Video So Popular? Why ALL Businesses Need Short-Form Video Strategy Short-Form Video Advertising How Do I Get Started with Short-Form Video? What is Short-Form Video? The specific definition of “short-form video” really depends on where you look. Most…
How to Do Keyword Research for SEO
What We’ll Cover: What Keyword Research Is Looking at Search Intent – Keyword Research for SEO How to Find the Best Keywords for SEO What to Do Once You’ve Found Your Keywords SEO Keyword Metrics to Consider FAQs: Keyword Research for SEO What is Keyword Research? SEO keyword research is an important part of digital…
How to Improve Your Local SEO Strategy: Best Practices for 2024
What We’ll Cover: What is Local SEO & Why is it Important? Ranking Factors Who Needs Local SEO? How to Get Started and Optimize Your Listings What is Google’s Maps Pack? Optimize Your Local Google Listings What is Local SEO & Why Is It Important? These days, 46% of Google searches come from users searching…
Keyword Cannibalization: How to Fix It and Prevent It
What You’ll Learn Defining Keyword Cannibalization How to Tell If You’re Cannibalizing Your Keywords Strategies to Identify Keyword Cannibalization Simple Fixes if You’re Cannibalizing Your Keywords 3 Tips to Prevent Keyword Cannibalization FAQs What Is Keyword Cannibalization? First off, you might wonder, “What is keyword cannibalization, exactly?” To define this term, it occurs when more…