STEP 1 Backlink Clean Up Backlinks are great – until they’re not. One of our digital PR services includes link detoxification and link reclamation. During this process we will identify bad links using the industry’s latest tools, search for the contact information of websites that contain your links, contact the webmasters to remove the bad…
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Google EEAT: Guidelines and Strategies
Ever wondered if your online presence is shaped by what you EEAT in SEO? Well, when it comes to Google and its ranking factors, that just might be the case. Let’s define what is EEAT, unravel its significance and discover how to craft content that’s SEO-proof with a touch of EEAT magic. Ready to…
16 Essential Monthly SEO Tasks to Add to Your Digital Marketing Strategy
SEO is hard work. It takes a consistent effort to pay off. Some SEO tasks are better suited for your monthly-to-do list because consistent application is the best way to reap the benefits. Include these 16 monthly SEO tasks in your digital marketing plan, and you’ll be much more likely to see your SEO strategy…
How to Use Instagram for Business: 13 Ways to Advertise on Instagram
Did you know Instagram users spend 33.1 minutes on the site every day? They use the site for inspiration, product discovery, and make purchases. So, how do you use Instagram for business? What We’ll Cover: Why You Need to Advertise on Instagram Benefits of Promoting a Business on Instagram How to Use Instagram for Business:…
What Is YMYL Content? How to Optimize Your Content to Meet Google’s Guidelines
In case you don’t have enough SEO-related acronyms to keep track of, here’s one more: YMYL. That stands for “Your Money or Your Life.” In this article, I’ll go over what you need to know about YMYL pages and how to rank for them. What We’ll Cover: What is YMYL? How Does Google Rank YMYL…
How to Build Effective Geo Pages for Your Franchise (7 Elements & Examples)
When it comes to local SEO, multiple-location businesses have to do things a bit differently. That’s where geo pages, also known as franchise landing pages, come in. What You’ll Learn: What is a Geo Page? Benefits of Creating a Geo Page 7 Elements to Include In Effective Geo Pages for Your Franchise When Are the…
Landing Results: High Converting Landing Page (Best Practices)
Creating a landing page is easy. Creating a high converting landing page that persuades a one-time visitor to become a lifetime customer, on the other hand, takes some serious work. So, if you’re ready to craft the best-converting landing pages your industry has to offer, keep reading! What You’ll Learn Step 1: Understanding Your Audience…
What is a Subject Matter Expert? How to Leverage Credibility and Create Value
Stuck in a content creation rut? You’re far from alone. With so much information available online, making your brand stand out can be tough. But don’t worry, we’ve got a powerful tool for you: collaboration with subject matter experts (SMEs). What You’ll Learn: What a Subject Matter Expert Is Why All Your Content Marketing Needs…
What Are Local Business Listings? How Do They Improve Your SEO & Traffic?
Getting your business noticed online is becoming harder and harder, especially for local businesses. One tried-and-true way to attract the attention you’re looking for is through local business listings. What You’ll Learn: What Are Local Business Listings? 4 Different Types of Local Business Listings What Does Google Look For In A Local Business Listing? 20…
From Old to Gold: 15+ Ways to Prioritize Repurposing Content
Repurposing content is the perfect way to create content for a new audience without totally recreating the wheel. In this article, we’ll explain how to repurpose content and why it will benefit you in the long run. What You’ll Learn Repurposing Content: What is it? What Kind of Content is Repurposable? How to Repurpose Content:…