This week, we spotlight Stephanie McMahon. She’s the Chief Brand Officer at World Wrestling Entertainment (WWE). We’d like to congratulate McMahon and the WWE team for their outstanding fourth-quarter performance. WWE recently reported a 30% increase in revenue to $310 million. Operating income increased a whopping 131% to $83.6 million. That kind of success doesn’t…
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How to Use Amazon Sponsored Display to Grow Your Brand
Struggling to stand out on Amazon? The enormous amount of competition on Amazon makes it incredibly difficult for millions of brands to gain exposure and traction to their pages. Luckily, Amazon has an ad format to help brands grow their exposure on the platform. It’s called Amazon Sponsored Display. If you have an Amazon storefront…
How to Write Memorable Digital Ads for Increased Visibility and Conversions
When it comes to the modern days of promotion, competing with noise is just part of the game. In the endless sea of blogs, pop-ups, banner ads, search ads, side-scrolling and carousel ads, and branded videos ads, it’s easy for a brand to be overlooked or flat-out ignored when their digital content and advertising doesn’t…
User Behavior Metrics: How They Impact SEO
Want the key to ranking higher on Google? It’s in your user behavior metrics! Let’s look at what your user behavior metrics are, how you can analyze them, and how you can use the data to improve your ranking. What You’ll Learn What Are User Behavior Metrics? Click-Through Rate Time On Page Bounce Rate What…
Cole Bubenik, Content Marketer at RoundUp App – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Cole Bubenik, content marketer at RoundUp App. Ignite applauds Bubenik for his creativity and inspired work. He holds a commitment to high-quality, innovative content marketing strategy and production. Cole Bubenik Coke Bubenik is a content marketer and freelance illustrator. He’s a creative professional living…
Amazon Brand Metrics: What You Need to Know to Improve Customer Engagement & Increase Your Sales
Have you heard about Amazon’s new measurement solution? It’s a necessity for anyone selling their products on Amazon! If you are an Amazon seller or Amazon vendor, keep reading for some important and exciting information that could help you get to know your customers better and improve your sales. What are Amazon Brand Metrics? According…
Cassandra Highbridge, CRM Engagement Marketing Specialist at Unstack – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Cassandra Highbridge. Highbridge is a CRM engagement marketing specialist at Unstack. Ignite applauds Cassandra Highbridge. We recognize her commitment to helping businesses engage customers and build relationships. Cassandra Highbridge, CRM Engagement Marketing Specialist Cassandra Highbridge is a San Diego-based customer relationship management (CRM) expert….
Sponsored Brand Videos: How to Win with Amazon Video Ads
With Amazon growing by the second, it’s harder than ever to attract attention to your product listing. To get noticed, you have to be resourceful and creative with your marketing. Enter the Sponsored Brand Video. What is a Sponsored Brand Video and how can it help your Amazon listing stand out? Let’s talk about it….
Amazon Brand Lift: The Newest Tool for Amazon Marketing
Have you heard of Amazon Brand Lift yet? This new feature may still be in its beta testing phase. But, it’s showing signs of becoming the next great tool to improve digital marketing. What is Amazon Brand Lift? How do you use this new data-collecting tool? Let’s jump in. What is Amazon Brand Lift? Amazon…
Laura Grandi-Hill, Event Marketing Manager at Airbase – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Grandi-Hill, event marketing manager at Airbase. Ignite applauds Grandi-Hill for her commitment to engaging the internal and external Airbase community. She helps foster togetherness and leads pathways for Airbase clients and the greater professional finance community. Laura Grandi-Hill Laura Grandi-Hill is the Event…