In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Holton, Marketing Executive at Automation Consultants.
Ignite Visibility applauds her and the AC team for the company’s outstanding growth in on- and offline marketing metrics over the past couple of years.
For example, under Holton’s watch the company doubled content creation and established a consistent audience outreach.
AC also renovated its website and improved visitor duration by 95%.
The company posted some outstanding growth in social media metrics as well:
- Twitter engagement up 181% year-over-year
- LinkedIn engagement up 119%, impressions up 102%, and followers up 42%
- Facebook followers up 141%
Additionally, Holton also led in-person and remote events that resulted in attendance doubling every six months.
Yes, even in the midst of a global pandemic.
And it’s those kinds of results that helped AC earn some recognitions:
- Automation Specialists of the Year 2021
- Top 10 Rising DevOps Consultancies 2021
According to the person who nominated her for MoTW: “Laura’s passion for marketing is what makes her unique, she gives her absolute all in order to build the success of AC and are with them every step of the way across all time zones as they look to expand into Asia and America.”
Automation Consultants
Automation Consultants is a company that lives up to its name by promoting automation in the application lifecycle.
According to the company: “Automating the application life cycle is the key to quicker and more cost-effective IT project delivery – and we at Automation Consultants are the leaders in this field, providing automation services across the entire application life cycle.”
AC offers a variety of services including an Atlassian consultancy that will help new businesses get up and running with Atlassian. The company also helps existing Atlassian users get more out of their instances.
That’s important because Atlassian offers products that software development shops around the world use to optimize their development efforts. But few know the brand’s products well enough to maximize their ROI.
Additionally, AC also offers a DevOps consultancy.
In case you’re not a geek, DevOps is short for Development Operations. It’s all about how software gets delivered during the development lifecycle and all the way up to production.
But it’s got a learning curve that’s approximately the size of the St. Louis Arch. That’s why it’s important for software developers and IT managers to get the right help when starting out with DevOps.
AC helps its customers create a DevOps pipeline that automates deployments, handles continuous integration (CI) as well as continuous delivery (CD), and ultimately streamlines the delivery lifecycle.
Even better: that whole effort goes hand-in-hand with the very popular Agile development methodology. And guess what? AC’s team of professionals includes Agile experts as well.
And there’s more: AC also offers cloud-based solutions, managed services, Big Data consulting, machine learning expertise, and its own line of high-tech products.
Laura Holton
But that entire suite of solutions and skills would go to waste if nobody knew about the company. Fortunately, AC has Laura Holton promoting its brand.
She came on board in 2019. And she successfully built the marketing department from the ground up.
In just six short months, she tripled the number of team members.
Further, her team is set to double again this summer with recent grads and interns joining the company.
People who know Holton describe her as “multi-hyphenate.” She’s a professional with so many skills she needs to use multiple hyphens to list them all.
On this side of the pond, we’d say she wears many hats.
Holton handles content marketing, social media marketing, website design, product logo designs, email campaigns, events, communications, planning, and more.
In other words: she’s a marketer’s marketer.
Wrapping It Up
Laura Holton has made AC’s events a must-attend for many businesses in the IT space. And she’s just getting started.
She’s also been recognized by Purple Pass and landed a guest spot on the company’s podcast.
If you’re looking for a role model in this industry, look no further. Laura Holton is your marketer.
And she’s our Marketer of the Week.
