To fully optimize your HVAC SEO campaigns, you must target the right keywords for various products and services.
In this blog, Ignite Visibility CEO John Lincoln will give you guidance on HVAC keyword targeting to help you reach your target audiences and maximize revenue.
What You’ll Learn
- Why Optimize for HVAC SEO
- Types of Keywords to Target for Different HVAC Services
- Recommendations for High-Revenue HVAC SEO Products and Services
SEO for HVAC Company: Our Expert Opinion
Keywords remain a big part of SEO for HVAC contractors and many other industries, as they help connect with audiences via search queries. Naturally incorporating these keywords into your content can help you dominate rankings, especially when supplementing keyword optimization with other SEO efforts.
Action Item: Based on your offerings and where audiences are in the customer journey, you should target different types of keywords for each product or service, prioritizing high-revenue offerings over others. The more expansive your keyword research and targeting, the more you’ll get ahead of competitors with good HVAC SEO.
Why You Should Know How to Optimize SEO for HVAC Companies
When someone seeks HVAC products or services, they’re likely to conduct online searches on Google or other search engines.
If you’re not optimizing with SEO for HVAC contractors, you’re missing out on a critical opportunity to connect with audiences online.
Just consider the fact that 49% of consumers today use Google to look for new products. Additionally, 77% of consumers use this platform to look for local business information, and 21% of Americans look online for local businesses every day.
With an effective approach to keyword research and targeting, you can connect with the right audiences at the right time with every offering for each of your business service areas.
If you need some assistance with your HVAC SEO, you can work with an experienced HVAC SEO company for comprehensive HVAC SEO services that will optimize for keywords and much more.
Types of Keywords to Target for Different HVAC Services
To get you started with HVAC SEO, the following is a breakdown of some of the most popular keywords to target for each service or product.
In this guide, we’ll cover some broader short-tail keywords and long-tail keywords, along with top- to bottom-of-the-funnel terms based on where customers are in their journey.
In the process, we’ll also explore the three main types of keywords, including:
- Informational: Keywords people enter to learn more about a topic
- Commercial: Keywords entered to look into specific products or services
- Transactional: Terms people search for when making a buying decision
All keywords come from Google’s Keyword Planner tool, which can significantly help with keyword research.
New Systems Installation & Replacements
Key Products and Services:
- New Heater Installation: Setting up new heating systems to enhance energy efficiency and comfort.
- AC System Installation: Installing advanced air conditioning units to improve cooling efficiency.
- System Replacements: Replacing outdated HVAC systems with modern, energy-efficient models.
If customers want to install a new or replacement HVAC system or component, you may want to target some broader keywords like the following:
In addition, the following are some critical informational keywords around these topics:
- When to replace hvac systems
- When to replace hvac
- When should i replace my hvac system
- How to install hvac system
Meanwhile, some commercial keywords could include:
- Hvac installation cost
- Hvac replacement cost
At the bottom of the funnel, you could target transactional keywords like:
- Hvac installation near me
- Hvac replacement near me
- Hvac installers near me
Emergency HVAC Services
Key Products and Services:
- Complete System Failure: Rapid response to unexpected HVAC system malfunctions.
- Gas Leaks: Immediate repair of heating system gas leaks to ensure safety.
- Electrical Issues: Addressing electrical problems in HVAC systems to prevent hazards.
- Frozen or Burst Pipes: Repairing damage caused by extreme cold weather conditions.
- Unusual Noises or Smells: Quick diagnosis and repair of abnormal HVAC system behavior.
If you offer emergency HVAC repair or other services, here are some starting ideas with high volume:
Some informational keywords for these services include:
- What is considered an hvac emergency
- What is an hvac emergency
When people seek emergency HVAC services, they may then enter these commercial keywords:
- Emergency hvac services
- Emergency ac service
- Emergency air conditioning service
- Emergency heating and cooling
- Hvac emergency repair
Once ready to seek services, customers could enter:
- Emergency ac service near me
- Emergency hvac near me
- Same day ac repair near me
- 24 hour ac repair near me
Heating and Air Conditioning
Key Products and Services:
- Heating Repair: Offering fixed-price repair services for heating systems.
- Heating Maintenance: Scheduled maintenance to ensure system efficiency and longevity.
- Air Conditioner Repair and Replacement: Evaluating and replacing faulty AC units.
Broad keywords for these services include:
Starting with informational keywords, you might target:
- How to install heating and air conditioning
- Installing heating and air conditioning
- Heating problems
- Air conditioning problems
- Heating not working
When people move to the commercial phase, they may look for:
- Heating installation services
- Heating repair services
- Air conditioning repair services
- Ac repair services
- Ac installation services
- Air conditioner installation
- Heater repair
Finally, at the transactional phase, people could enter:
- Heating and air conditioning service near me
- Ac repair near me
- Ac service near me
- Heater repair near me
- Furnace repair near me
Air Duct Cleaning
Key Products and Services:
- Air Duct Repair and Replacement: Repairing or replacing damaged ductwork to improve system efficiency.
- Types of Ductwork Serviced: Flexible, rigid, sheet metal, fiberglass lined, and fiberboard ducts.
- Efficiency Testing: Ensuring proper airflow and system performance.
Need to optimize SEO for HVAC company air duct cleaning services? Here are some broad keyword ideas:
If people are considering air duct cleaning, they might look for some of the following informational topics:
- When to clean air ducts
- When should you clean air ducts
- When to get air ducts cleaned
- How do you know if your air ducts need cleaning
At the commercial level, people may then search for:
- Air duct cleaning services
- Air duct cleaning costs
- Cost to get air ducts cleaned
- Air duct cleaning company
In the transactional stage, customers could look for:
- Air duct cleaning near me
- Vent cleaners near me
- Air duct cleaners near me
- Duct cleaning services near me
Dehumidifier Services
Key Products and Services:
- Dehumidifier Repair and Replacement: Maintaining optimal indoor humidity levels.
- Air Quality Assessment: Providing recommendations to improve air quality through dehumidifiers.
The following are some broad keywords to target for dehumidifier services:
In addition, you could incorporate these informational keywords:
- Do i need a dehumidifier
- What dehumidifier do i need
- Dehumidifier sizing
- What type of dehumidifier do i need
- How do i know if i need a dehumidifier
As people investigate services, you could target commercial keywords like:
- Dehumidifier repair services
- Whole house dehumidifier cost
- Whole house dehumidifier installation
- Whole home dehumidifier cost
- Hvac dehumidifier installation
When people reach the transactional stage, they could search for:
- Whole house dehumidifier installation near me
- Dehumidifier repair services near me
- Dehumidifier installers near me
- Dehumidifier repair near me
Ductless Split A/C Systems
Key Products and Services:
- Repair and Replacement: Fixing issues with ductless mini-split systems.
- Types Serviced: Single-zone, multi-zone, wall-mounted, and floor-mounted units.
Customers could also seek ductless split air conditioning systems, which you could optimize for with these and other broad starting keywords:
For more specific informational keywords, consider the following:
- What is ductless split ac
- What is the best ductless heating and cooling system
- What is a ductless mini split
- Benefits of ductless air conditioning
- Advantages of split ac
When people are ready to look into specific services, target commercial phrases such as:
- Ductless air conditioning installation near me
- Mini split ac repair near me
- Mini split installation near me
- Ductless air conditioner installation near me
Furnace Services
Key Products and Services:
- Furnace Repair and Maintenance: Providing emergency and regular repair services.
- Replacement and Troubleshooting: Offering comprehensive diagnostics and replacement services.
- New Furnace Installation: Installing new furnace systems for improved efficiency and reliability.
Offer furnace repair and installation? Start with these broad terms for HVAC SEO:
Top informational keywords here include:
- When should you get your furnace serviced
- How can you tell if your furnace is broken
- How to tell if your furnace is broken
- Should you have your furnace cleaned every year
Commercial keywords may include:
- Furnace installation cost
- Furnace installation services
- Furnace repair costs
- Furnace replacement services
- Furnace maintenance
At the transactional level, you may want to target:
- Furnace installers near me
- Furnace servicing near me
- Furnace maintenance service near me
Geothermal Heat Pump
Key Products and Services:
- Installation and Maintenance: Setting up and maintaining geothermal heat pump systems.
- Repair Services: Addressing common issues in geothermal systems to ensure optimal performance.
These broad keywords can give you a launching point for targeting these services:
On the informational side, you might target:
- What is a geothermal unit
- What size geothermal pump do i need
- How big of a geothermal system do i need
- What is geothermal heating
Commercial keywords could include:
- What is the cost of a geothermal heat pump
- Geothermal heating cost
- Geothermal heat pump installation
- Geothermal heat pump repairs
At the bottom of the funnel, you might target:
- Geothermal heat pump installers near me
- Ground source heat pump installers near me
- Best geothermal installers near me
Air Purification & Indoor Air Quality
Key Products and Services:
- Air Filter Installation and Replacement: Enhancing indoor air quality through regular filter changes.
- Air Purification Systems: Installing systems to maintain clean indoor air.
Broad keywords in this category could include:
Some helpful informational keywords include the following:
- Whole home air filtration system
- Whole house air purifier
- Do i need an air purifier
- Why do i need an air purifier
- Improve air quality in home
Meanwhile, you might also target commercial keywords like:
- Air quality professional
- Indoor air quality testing services
- Indoor air quality services
- Air purifier installation
Here are some transactional keywords to help convert:
- Shop air filtration system
- Professional air quality testing near me
- Air quality professional near me
- Air purifier installation near me
Carbon Monoxide Detectors
Key Products and Services:
- Installation and Replacement: Installing and replacing carbon monoxide detectors for safety.
- Maintenance Services: Conducting regular checks and replacements of CO detectors.
A couple of high-volume broad keywords for this service include:
Then, you could target informational terms like:
- Is my carbon monoxide detector broken
- Do new homes have carbon monoxide detectors
- Do i need a carbon monoxide detector
- How many co2 detectors do i need
- Where to install carbon monoxide detector
When people are looking for services, you might target commercial keywords such as:
- Co2 detector installation
- Carbon monoxide detector replacement
- Carbon monoxide detector price
- Carbon monoxide alarm price
- Co2 detector price
- Carbon monoxide testing
Transactional keywords here might include:
- Buy carbon monoxide detector
- Carbon monoxide testing near me
- Carbon monoxide detectors for sale
Recommendations for High-Revenue HVAC SEO Company Products and Services
To get the most from SEO for HVAC, here are some quick tips when optimizing your most profitable offerings:
Go for Long-Tail Keywords
If you really want to get ahead of competitors, you should primarily target long-tail keywords. These are more specific than short-tail keywords and consist of three to four words, while broad short-tail keywords only consist of one or two.
Long-tail keywords can target more specific intent and are generally less competitive than short-tail keywords, making it easier to optimize for them.
Optimize Your Local Listings
To dominate local search, you must engage in local SEO with good local listings. These listings will help people in your service areas find you online, and should feature details like your local phone number, hours, and local websites.
Create a Variety of Content Around Your Services
A good HVAC SEO company strategy will have plenty of content to target audiences at different levels. For instance, you might have blog posts targeting informational keywords like “do i need to replace my air conditioner?”
Then, you could take people to guides to help them find the “best air conditioning installers” or “air conditioner costs.”
Finally, at the bottom of the funnel, you can direct audiences to service pages to learn more about your specific services and encourage them to request an estimate or contact you.
Reliable HVAC SEO Services from Ignite Visibility
Need to optimize your HVAC company’s website to rank higher on Google? Ignite Visibility is a dependable HVAC SEO company with plenty of experience in this industry. Whether you need HVAC SEO services, paid media, or other digital marketing solutions, our experts are ready to help.
With our services behind your brand, we can:
- Identify your most profitable HVAC offerings
- Target the appropriate informational, commercial, and transactional keywords with in-depth research
- Develop high-quality content with naturally incorporated keywords
- Perform other SEO tasks to dominate rankings
If you like that idea, get in touch with us today and find out what we can do for your business.
