We broke 10 million views on YouTube. In this article, I’ll break down the 11 steps we took to get there – and how we plan to grow even faster. How to Get Views on YouTube Let’s start with what we did right. Here are the steps we took to increase YouTube traffic and engagement. …
YouTube TV Ads: Why You Should Create a Shoppable TV Screen
Looking for a way to establish a strong connection with audiences and drive action? Connected TV (CTV) offers an excellent opportunity for advertisers. YouTube now allows advertisers to create video action campaigns using YouTube TV ads. In the following post, we will explore what CTV is, how shoppable YouTube ads work, and how you can…
Google Video Markup: New Tools to Help Your Videos Stand Out
At Google’s latest developer conference, Google I/O 2021, they announced some new ways content creators can get more eyes on their videos. This includes two new types of structured data. The latest Google video markup features are clip markup and seek markup. How do you use video clip markup and seek markup for SEO? Let’s…
YouTube Earnings Metrics RPM and CPM: What Are They?
Wanna know how much cash you’re taking to the bank from all YouTube monetization methods? Now, YouTube has a metric for that. Even better: the metric shows you the revenue you’re earning relative to video views. Let’s take a deep dive into the new feature. New YouTube Metric Shows Producers How Much They’re Earning YouTube…
YouTube Launches 4 New Studio Features that Boost Viewer Experience
Here’s some good news if you’re into video marketing: YouTube announced the release of four new features that will help you promote your brand online. You can use some of the new enhancements right away. Others will roll out over the next few weeks. Let’s take an in-depth look at each of the YouTube studio…
How to Use YouTube to Drive Traffic to Your Website
YouTube, of course, is the second most-visited website in the world, second only to Google. YouTube videos bring some serious SEO benefits including more ranking opportunities and–thanks to the thumbnail art and video carousels, a lot more visibility than your average result. In this article, I’m going to show you some ways that you can…
How Much Does Social Media Influencer Marketing Cost?
Wondering how much influencer marketing really costs? To answer that, you need to really dive into the scope of the campaign. In this post, I’ll share some tips and guidelines to help you determine what your influencer campaign should be costing you. What We’ll Cover: Is influencer marketing ever free? Factors that influence costs: Social…
How I Almost Destroyed My YouTube Channel
When working in a fiercely competitive ecosystem like YouTube, making mistakes is inevitable. And although the Ignite Visibility YouTube channel now sees hundreds of thousands of visitors per month, there was a point where I almost completely destroyed it. In this post, I’ll walk you step-by-step through what I did wrong, the lessons I learned…
YouTube Updates: How the Channel Has Changed (And How to Stay Ahead)
YouTube has seen some major changes over the past few years, along with a demand for high-quality, authentic content just like we’ve seen with Google and its EAT guidelines. In this article, I’ll go over how to optimize your YouTube channel based on the latest round of updates. What We’ll Cover: How the YouTube algorithm…
How to Set Up a YouTube Custom Intent Audience
Are you using YouTube ads to market your products or services? Then you should consider using Google’s Custom Intent Audiences to increase your targeting options. In this article, I’ll explain YouTube custom intent audiences: what the are, how they’re used, and tips and best practices for using them effectively. What We’ll Cover: What YouTube custom…