As viewers have become increasingly untethered from traditional television viewing, and increasingly watching content online and on mobile devices, we’re starting to see dramatic shifts in marketing budgets towards online video. According to a recent report from Vidyard, 71 percent of marketers have found that their conversion performance for online video content was either somewhat…
Google’s “Knowledge Vault” – Science Fiction Becomes Digital Reality
It is the stuff of science fiction. Issac Asimov’s Multivac stored every computable answer save for one. The decades-long series Star Trek‘s ship computer could answer any question posed to it, and did so in conversational format. Arthur C. Clarke’s infamous HAL 9000 was an artificial intelligence computer that calmly conversed with it’s doomed crew. Hundreds…
Search Keeps Getting Smarter
In 2004, I thought I was pretty smart when my friends would be struggling to remember the name of a song they remembered a fragment of a lyric to – I would slide on the nearest 20 pound computer monitor, type in that fragment surrounded by quotation marks in Google search, add “song lyrics” after…
10 Reasons You Should Stop Using Twitter
With over 255 million active monthly users on Twitter and the majority of the world’s leading marketers using Twitter to build their brands, it’s no wonder that everywhere you turn people are telling you to jump on the Twitter bandwagon with your business. But before you fire off that next tweet, there are many Twitter…
3 Ways to Build a List of the Best of the Best Influential People in Your Niche!
If you are looking for opportunities to build links through strategies like guest posts, helpful info-graphics, promotional giveaways, interviews, etc. Building a defined list of influencer is the foundation of link building that can and will help you promote your content. I’ve defined an influencer as being well-known bloggers, competitors, or media organizations in a…
Google Rolling Out “Right to be Forgotten” Requests
Europe’s “right to be forgotten” law is quite interesting and I definitely like to keep up with news in regards to it. Who knows, a law similar to this may come to the United States at some point and would surely affect the SEO industry. It has only been a matter of weeks since the…
Google My Business, What you Need to Know
Google has just launched a new product known as Google My Business. The main purpose of Google My Business is to, “New – Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.” This new interface is an attempt by Google to integrate Google Places and Google…
How To Increase Your Blog Comments
Creating an engaged and active blog audience can help boost the popularity, ranking and social relevance of your site, but what are you to do if your blog is a ghost town? You’ve spent countless late nights crafting brilliant blog posts for your website, yet no one seems to take the time to comment on…
Fetch as Googlebot Tool Updated
Google has rolled out a new tool in their Webmaster Tools arsenal, the improved Fetch and Render as Googlebot tool allows you to view the website as the bot sees it for device-specific platforms. It does take a few minutes to process the rendering of the site, but as promised by Google, it makes diagnosing…
Kari Luu Promoted to Online Community Manager
Kari Luu has been with Ignite Visibility for over a year! As a result of a year of hard work and professional development, Ignite Visibility is proud to promote Kari Luu from Internet Marketing Specialist to Online Community Manager. Kari’s new title reflects her current responsibilities, as she is responsible for managing social media, blog…