It’s hardly news anymore, but Facebook organic reach statistics are declining for most businesses. From 2012 to 2015 average organic reach dropped as Facebook limited brand page content; in 2012 organic reach of business pages was only about 16 percent, and now it’s only six percent. And maybe this shouldn’t surprise us given Facebook’s financial…
Growth Hack, Get Rid of your Comments, Promote Social
I have been a writer for Search Engine Land for 5 to 6 years now. A couple week’s ago, I noticed a change on their website that was genius. In addition, as a contributor, I was able to experience the results first hand. I am talking about removing their comment option and putting in place…
A Deep Look at the Brand New Instagram Ads
Instagram recently announced some exciting new changes to their platform, specifically, they’ve begun rolling out advertisements for brands to use on the app. In this post, we’ll take a look at how these ads work and how you can use them in a variety of ways for your business or brand to get website traffic….
Instagram Marketing, The Complete Guide – Chapter 3
Chapter 3: Setting Up Your Instagram Marketing Tools In previous chapters, we’ve covered how to get started with Instagram and best-practices for brand-building. In this chapter, we’ll look at tools that will help you become more productive and efficient with your Instagram marketing efforts. The Importance of Tools A brief word about the importance of…
Instagram Marketing, The Complete Guide – Chapter 2
Chapter 2: Creating a Instagram Marketing Content Strategy In Chapter 1 of our Definitive Guide to Instagram, we evaluated Instagram as a social media tool that can be used to promote your brand online. We also looked at how various companies are using Instagram for Internet Marketing purposes and explained how to create and optimize…
Why You Should Be Using FollowerWonk for SEO and Social Media Success
First, I admit it. I often get excited about new tools. While this is the case for me, I think we should all be excited about Followerwonk. In this post, I dive into some of my favorite Followerwonk reports and talk about the value I see from a digital marketing application perspective. Reviewing Twitter Followers…
My Top Instagram Tools to Quickly Grow Followers and Engagement
If you’re using Instagram to boost your brand online, then you’re always on the lookout for more qualified followers. The more people who see your images, the better your chances for engagement. That, in turn, results in a better payoff for your promotional efforts. Fortunately, there is no shortage of tools available to help you…
Should Twitter Periscope Be Part of Your Social Media Strategy?
Twitter has long been considered an essential component to an effective online marketing strategy. So, when the company purchased Periscope in March, savvy marketers immediately began asking themselves if they should use Periscope as part of their social media strategy. The answer is, in a nutshell, yes. However, there are some caveats. What is Periscope?…
How to Stay on Top of News Feeds with the New Facebook Algorithm Update
Last week, Facebook announced an update to the News Feed algorithm, which now considers how long users spend reading specific content to generate more relevant results. Although the algorithm update won’t necessarily take into account the number of seconds spent reading specific content, it will look at the time comparison users spend reading similar content….
Internet Marketing News in April and May 2015
In April and May of 2015 there were a ton of changes in SEO, online advertising, analytics and content publishing. In this video, John Lincoln provides insight on these Internet marketing industry updates. Video Internet Marketing News in April and May 2015 Webmaster tools new search analytics report Change of address tool for subdomains Chrome 42…